it is one thing to tell recruits "x guy who used to play here made a bunch of money in hedge funds investing in technology", thats going to make most kids eyes glaze over even if theyre curious about finance or tech. if you say he did all that and used some of that success to invest back into junior hockey, in a league you have heard of or maybe played in, that is a lot more significant to a young player. they 99% chance they immediately forget the name of his hedge fund within minutes, but they'll remember hearing "part owner of the OHL's Owen Sound Attack"