Very glad to see the full transition from Rensselaer to RPI - historic name of the Institute, differentiates from county and city, etc.
The visual brand is unexciting in isolation, but the images throughout the brand site that use it in context work pretty well. When put together with other elements, it does feel technical and scientific, and there's a bit of a retro vibe that is quite interesting.
The brand site indicates that sports and "spirit" applications will still use the RPI diagonal format. I think that's a real positive. Though they're also still using the "Rensselaer" and "Engineers" blocky, italicized font, which now feels out of place and a bit out of date.
In the end, people get excited and angry about these things, and bar major catastrophes like the Gap rebrand, tend to then just move on with life.
The visual brand is unexciting in isolation, but the images throughout the brand site that use it in context work pretty well. When put together with other elements, it does feel technical and scientific, and there's a bit of a retro vibe that is quite interesting.
The brand site indicates that sports and "spirit" applications will still use the RPI diagonal format. I think that's a real positive. Though they're also still using the "Rensselaer" and "Engineers" blocky, italicized font, which now feels out of place and a bit out of date.
In the end, people get excited and angry about these things, and bar major catastrophes like the Gap rebrand, tend to then just move on with life.