What's new
USCHO Fan Forum

This is a sample guest message. Register a free account today to become a member! Once signed in, you'll be able to participate on this site by adding your own topics and posts, as well as connect with other members through your own private inbox!

  • The USCHO Fan Forum has migrated to a new plaform, xenForo. Most of the function of the forum should work in familiar ways. Please note that you can switch between light and dark modes by clicking on the gear icon in the upper right of the main menu bar. We are hoping that this new platform will prove to be faster and more reliable. Please feel free to explore its features.

Online Shopping Discrimination?

The Sicatoka

Kicizapi Cetan
From CBS Miami:

... the price you see can be different than what other people see. The type of computer you use, your online search history, even your zip code have all been used by online retailers to determine what price you pay.

In a study conducted by researchers at Northeastern University in Boston, nine out of 16 online retailers and travel websites tested showed different prices or difference results for the same searches.

http://miami.cbslocal.com/2016/11/14/secrets-of-online-shopping-discrimination/
 
Re: Online Shopping Discrimination?

OK, it'll be completely unscientific, but anyone else want to test the theory here?

I'd say we'd need to compare:
- item (details matter)
- search platform (smart phone, tablet, computer)
- time of day of search <-- that's one I'm interested in ... I've wondered
- ZIP Code
- search results
 
Re: Online Shopping Discrimination?

I could get in on this. Considering that I have 3 PCs at home and an iPad, could open an incognito window in multiple browsers (Chrome, Firefox and Edge) and a normal window on each, it could prove useful to the project. Even my phone could get in on some of the action.
 
Re: Online Shopping Discrimination?

Work laptop (MIE and Chrome); home laptop (MIE and Chrome); new iPad (Safari); old iPad (Safari); old netbook; a Surface; and the phone.
 
Re: Online Shopping Discrimination?

I believe I remember hearing that being "incognito" doesnt actually help this much.

I also dont find any of this that controversial so...
 
Re: Online Shopping Discrimination?

I believe I remember hearing that being "incognito" doesnt actually help this much.

I also dont find any of this that controversial so...
I would say it's more interesting than controversial. Every retailer tries to capture as much revenue as possible, using micro versions of monopolistic competition. Chain stores like Target, where I've been in the downtown Minneapolis location a number of times, as well as both Apple Valley stores, will see either product availability or straight up pricing differences. Usually the Minneapolis location is more expensive, but that's not been true 100% of the time. This isn't any different in concept, only in application and how we are all able to test the concept and discuss amongst ourselves.
 
Re: Online Shopping Discrimination?

I would say it's more interesting than controversial. Every retailer tries to capture as much revenue as possible, using micro versions of monopolistic competition. Chain stores like Target, where I've been in the downtown Minneapolis location a number of times, as well as both Apple Valley stores, will see either product availability or straight up pricing differences. Usually the Minneapolis location is more expensive, but that's not been true 100% of the time. This isn't any different in concept, only in application and how we are all able to test the concept and discuss amongst ourselves.

Right...I guess I just dont find it very newsworthy. (people are mad about this cause they like getting mad ;) ) It just seems weird that people care that stores do on the macro level what they have been doing on the micro level for years. That is smart business...
 
Re: Online Shopping Discrimination?

Handy: Consider this more like the "cooking" thread than a news thread if that helps. --> What "recipes" are working for you? :D
 
Re: Online Shopping Discrimination?

Oh I am interested to see the results (I swear I read about this a month or so ago) I am more pre-empting someone coming in here whining "BUT DIZ IZNT FAIR!!1!!!!" ;)
 
Re: Online Shopping Discrimination?

Not quite on point, since it is physical store not online, ....

from week to week, it actually makes sense to purchase different unit sizes. Today they had toilet bowl cleaner shrink-wrapped in a two-pack for $4.79; or they also had a special sale on stand-alone bottles, 2 for $4.00. Milk was $4.99 per gallon but half-gallons were on sale today only for $2.29 each.

However, I infer from these odd situations that it might have as much to do with inventory control as it does with maximizing profit per item sold, as the turnover rate is also a key component as we've all learned from WalMart.
 
Re: Online Shopping Discrimination?

Not quite on point, since it is physical store not online, ....

from week to week, it actually makes sense to purchase different unit sizes. Today they had toilet bowl cleaner shrink-wrapped in a two-pack for $4.79; or they also had a special sale on stand-alone bottles, 2 for $4.00. Milk was $4.99 per gallon but half-gallons were on sale today only for $2.29 each.

However, I infer from these odd situations that it might have as much to do with inventory control as it does with maximizing profit per item sold, as the turnover rate is also a key component as we've all learned from WalMart.

What I've learned here is that milk is really expensive out east. :eek:
 
Re: Online Shopping Discrimination?

I know that Old Chicago World Beer Tour/Rewards Members don't get the same emails for promos and such. We're thinking it has to do when our cards are scanned (weekday, weekend), how often we go, etc. There are 6-8 people that I know personally that have talked about this. We've all gotten different emails, different promos, etc.
 
Re: Online Shopping Discrimination?

OK, it'll be completely unscientific, but anyone else want to test the theory here?

I'd say we'd need to compare:
- item (details matter)
- search platform (smart phone, tablet, computer)
- time of day of search <-- that's one I'm interested in ... I've wondered
- ZIP Code
- search results

Hard to say. But wouldn't Google (or MSFT) have to be involved? That seems unlikely. If so, there are potentially huge ramifications regarding price fixing/collusion in terms of nobody paying the lowest price.
 
Re: Online Shopping Discrimination?

Hard to say. But wouldn't Google (or MSFT) have to be involved? That seems unlikely. If so, there are potentially huge ramifications regarding price fixing/collusion in terms of nobody paying the lowest price.

Why would Google or MSFT have to be involved? Every time you go to a site, they can track your IP address, identify your browser (because sites don't all appear the same on different browsers), your tracking cookies are also read, so a site knows where you've been. GOOG and MSFT need not be involved in that at all.
 
Re: Online Shopping Discrimination?

Why would Google or MSFT have to be involved? Every time you go to a site, they can track your IP address, identify your browser (because sites don't all appear the same on different browsers), your tracking cookies are also read, so a site knows where you've been. GOOG and MSFT need not be involved in that at all.

Guess its still possible, just fairly limited. I would say it would be fairly risky for a etailer to start doing this. They could get caught out by individual shoppers seeing changed pricing or the media catching them. I would expect that would turn off quite a few shoppers as pricing would seem arbitrary. For most major retailers, that would not be worth the risk. More so than most other businesses, retailers are extremely careful with reputation - Whole Foods is built on it.

Now if it were a purposeful market niche for an independent retailer and part of the strategy...it might work. But they better be careful of those cookies, because there are discrimination lawsuits awaiting.
 
Re: Online Shopping Discrimination?

It could all be excused by shopping practices, and not by and racial/economic/etc categories.

I get most OC Promos enticing me to stop in on a Mon or Tue. Why? I NEVER stop in on those days. That sort of thing.

There's always a loophole. And it will make sense.
 
Re: Online Shopping Discrimination?

Guess its still possible, just fairly limited. I would say it would be fairly risky for a etailer to start doing this. They could get caught out by individual shoppers seeing changed pricing or the media catching them. I would expect that would turn off quite a few shoppers as pricing would seem arbitrary. For most major retailers, that would not be worth the risk. More so than most other businesses, retailers are extremely careful with reputation - Whole Foods is built on it.

Now if it were a purposeful market niche for an independent retailer and part of the strategy...it might work. But they better be careful of those cookies, because there are discrimination lawsuits awaiting.

And yet it happens all the time with the big retailers. From the original article Sicatoka linked:

When Owens priced a GE 7-foot Christmas tree on HomeDepot.com with free home delivery anywhere in the U.S., her price was $399. When the same item was priced on the site from Boston and Minneapolis the price shown was $438.

Home Depot said sometimes it does offer different online customers different prices based on the region where they log-on from. The company said it can figure out one’s location from a computer’s IP address.
 
Back
Top