I've been following this team for a long, long time and I can tell you that the Hockey attendance this year was, without a doubt, the worst I have ever seen for a team with a winning record.
Split-N suggested that there might be a cultural change. I think he may have a part of the answer. As the U. has become more selective (1400+ mean SAT scores this year? Give me a break!!) The attendance at Hoops and Hockey games has languished. Do our newer students have different priorities? Are they studying on Friday and Saturday nights?
bu and UNH have the excuse that their ticket prices are 30% higher than ours and that they charge their students for their seats (albeit at a "student" rate). OTOH we hold up to 2000 tickets per game to GIVE to our students FOR FREE. I know all students pay an "Athletics Fee", but so do the students at the other schools, in one way or another. I must say, it was great fun to watch the bu fanboys whining about their program on these boards. It was much less fun losing two games to them at the end of the regular season.
I used to pay $69 per year for GoNUxtreme and I was happy to do it, considering how I can't make games on weeknights. Then, a couple of years ago, the management wouldn't take my money any longer. They insisted on giving it to me and to anyone, including fans of the opposing teams, FOR FREE! Did the whiz who runs marketing or the Hockey Assassin expect that this would stimulate ticket sales???
Even I would have thought twice about making the hike from West Campus to the Arena on one of the frigid and windy evenings that we enjoyed this past winter! If I was a student (or just a fan) at one of the other HEA schools in this area, I would have thought thrice about driving into Boston, paying $20 for parking and then buying tickets when I could curl up with a six-pack (or three) in my dorm room, or "man cave", with my buddies and get a better view of the game in HD with replays.
As for the Athletics Department: I have never seen so many employees on the payroll. Many have narrowly defined titles that makke me wonder how their jobs are really full-time, as I can't imagine that there is much for them to do in the May to July period. We have 12 people listed in Marketing or Communications. What marketing do these people do? We have marketing experts, with advanced degrees and experience, a.k.a. professors in D'Amore-McKim. Do we make use of their skills in any way? I doubt it, because our marketing folks earned a big, fat F from me based on the fans who came dressed as empty seats this winter. In the real world, marketing executives are ranked on the basis of carefully measured results. Good thing these people don't work in that real world!
That's enough for now. I toil in the real world and I have real work to do.