The word "olé" itself, being a Spanish interjection thought to be derived from an Arabic invocation of Allah, or the oath والله (w-állah, “by Allah!”) is mostly associated with the bullfighting of last centuries, but also with other sports after the 19th century.[1] It was chanted when individuals seemed to rise above themselves in performance.
The chant is used frequently in football games around the world (for example by the supporters of the Republic of Ireland national football team[2][3]), and can be heard in Montreal Canadiens hockey games when the team is winning.