Somewhat disagree. The sheer size difference between Soo, Michigan and Soo, Ontario would seem to dictate the need to foster a more engergentic relationship. Plus, as I recall, there are many, many Canadian LSSU students. I think the school does an OK job reaching into Ontario, and with a hockey-happy 90,000 people just a short bridgehop away, there should be some ongoing efforts to connect with our Canadian friends. I personally think the school would do better advertising in Soo, Onatrio -- where there is a large alumni base, large student base, and large hockey base -- than advertising in some place like, say Northern LP Michigan. Just my opinion.
Now, to be fair, the Greyhounds have a great set-up, great arena, great prices, easy access, and the OHL is a fantastic product more in-line with the Canadian culture of Junior Hockey. And you can drink. So I would not expect a traffic jam on the International Bridge on Friday night for a game against Ferris State. But a few hundred extra fans coming from Canada would not hurt. And frankly, you are more likely to get a few hundred hockey fans from Ontario than you are going to get a few random fans from Alpena or Gaylord.
As for Minnesota -- pullleaase. The only thing good about Minnissippi is that I don't have to live there.
I do think that mining the Canadian side may be difficult, but like RC said, your American radio stations cover and in some ways cater to business on the more populous Canadian side, why not do a Bridge Token Night? LSSU buys 500 bridge tokens, the first 500 Canadians get bridge fare. A small investment and you'd get instant data on your Return on Investment.