French Rage
NICKERSON HAS [CENSORED]
Counterpoint: Northwestern and Rutgers.
Fair point, especially regarding Rutgers. They were added for the NYC market, though it's not like they have NYC in their thrall. Same with the Bay Area and either Stanford or Cal, to be honest, don't expect from either of them you'll get what an SEC commands in its market. That said, it's less about a team that has a fanatic following and more about being to show the cable networks and ad buyers that you have a semblance of presence there to bring in the dollars.
Also, regarding certain markets, like the Bay Area, it's also about existing alumni presence in those markets, in addition to adding new teams. That Youtube I posted awhile back showed how the Bay Area already has decent numbers of alumni from B1G schools. Same with Chicago and NYC; to some extent it's only partly about what the new school commands in that market, and partly about re-engaging alumni in that market.