WB/Discovery already chitcanned GCN+, which Discovery owned, and was the major resource for those of us here in the states to be able to watch pro cycling. Cycling content supposed to be available through Max via the Barstool Sports add-on, but not sure how extensive that's going to be. Also charging like 4-5 times what a yearly subscription to GCN+ cost.
GCN+ had a lot of coverage of lesser known races, lots of coverage of women's events, and a ton of original produced content, all available live and on-demand. That on-demand feature is especially important for cycling, as the majority of races are in Europe, so they start at like 4 in the morning here. And many of the spring classics take place midweek when people are working, not to mention the week long tours, and the three week long Grand Tours. So far, it seems as if B/S Sports(what an appropriate moniker) is only offering live coverage of the major races, the smaller and women's events get the shaft. Can't imagine what we'll get under this new venture.
It's putting US cycling coverage back like 30-40 years, all for the pursuit of ever more money.