Jimjamesak
Already insane, UAA making it worse
I only mention the NBA because of all the major sports leagues they’re the arguably the best run and definitely the best at marketing themselves, so if there’s another league that’s going to make a jump it’s the NBA. They’ve got the younger demographics and the worldwide appeal to make it work. And really they’re the one league really taking it in the shorts with the RSN collapse. Plus, both their TV partners in Disney and WBD are hemorrhaging money. For the NBA there are three questions for their future media deal:If Apple wants to do anything but MLS they will need to either invest a ton of money or buy out companies that do it already. Unless they plan to stick with low level sports and leagues then yeah you have them pay for it. The quality is going to be hit or miss though and it almost certainly will not stand up to the major sports that pump billions into their productions.
The PAC-12 was brought up only in the sense that the final nail in the coffin was the only deal they could put together is streaming...which promised ok payments (low end Power 5 stuff) but was going to be a financial disaster for most of the schools. That is playing minor league ball in major league sports it just wont fly. That is why I said it is good for MLS they don't need to compete with any of the other leagues and their fans will find AppleTV+. (hell T-mobile gives it to you for free!) My issue is I don't think it will help grow the sport long term but right now just keep strengthening your product and let it grow naturally. Don't do what NASCAR did like 15 years ago and get too big for your britches...
If you want to convince me a streamer might make a play for exclusive major league sports rights I might buy it...but I would bet heavily against AppleTV+ being that company.
As for the NBA I dont think they will ever pick an exclusive partner or go heavy streaming. Even if say Di$ney threw a ton of money to make it Hulu/ESPNABC/Di$ney exclusive sooner or later the cuts will come. The money just isn't there even if they find a way to force advertising into everything. I dont see Silver playing that game especially since ESPN was just gutted and likely will be again to prepare for the next deal.
All the major leagues are sort of stuck in limbo because they didn't innovate years ago. The RSN model was dumb, although it did have perks like when you could buy them all back in the day. The leagues could have created their own networks...I mean christ the Big Ten did it and literally blew up college football. (not in a good way) When researching as we (for the second time) cut the cord I was trying to find a way to watch say The Wild without getting Sling or Hulu LiveTV or any of the other "we have less channels than Comcast at almost the same price!!" options. Best option was either ESPN+ or NHL.TV both of which would require a VPN to make work. (which I have mind you) That is ridiculous in this day and age. Same with the Twins. Blackouts are bush league and 30 years out of date. In 2023 these leagues should have the infrastructure and forward thinking to allow people who want to watch their local team be able to purchase a plan to do that. I should not have to pretend I live out of market to watch a team that plays 20 minutes from me. Only the NFL can get away with that stuff and honestly it is pathetic they do it too. These leagues could have been 2 steps ahead...
We will see...the only thing dumber than Tech Bros and Studio Heads are sports owners. Whatever the wrong decision is, they will make it!
1. Can Apple or Google (or Amazon) pony up enough cash to satisfy the NBA (and really it’d be the big teams like the Lakers and Knicks)?
2. Are the networks (likely ESPN and Turner) willing to lose exclusivity or is either one willing to pay for the full rights?
3. Is there enough money to satisfy teams like the Lakers and Knicks and them giving up their local rights?
I think the leagues really underestimate the appeal of a single package. MLS Season Pass was reportedly already at 1 million subscribers before Messi and now is reportedly at 2 million subscribers with him playing. The PAC-12 could’ve easily hit the 2.5 million subscribers mark and lowball the NBA could hit 8-10 million easily. Even if Apple or Google overpay a little, a few billion on sports rights is a better use of money than hundreds of millions they’re spending on shows with like 10 episodes.