The gentleman that used to sit behind me for years was a long, long time season ticket holder. Not only for hockey, but also basketball and football, and supported every BC team. We would be chatting on the concourse and he'd be saying hi to students, by name, as they walked by... it was a softball player, or baseball player, etc. This guy's blood was maroon and gold.
Anyway, ticket office never sent him the hockey renewal application one year. He finally realized it was near September and he hadn't heard anything, so he called the ticket office. They had sold his seats after the deadline. The ticket office made no attempt to contact him to see if he was going to renew, etc. Just kissed him off after all those years and sold his seats. They wound up getting him two other seats in the lower bowl, but geezuss.