I would say simply that Minnesota sports fans are spoiled.
Twin Cities has been, I think for decades now, the smallest metropolitan area with all the major league sports. Twins and Vikings compete with Gopher football for fans attentions in the fall. Some go to watch the Gopher women's VB team even as that team has consistently ranked among the Top 5 in attendance for almost 2 decades now. In the winter the Wild and T-Wolves compete with Gopher hockey and basketball and even Gopher Wrestling ranks Top 5 in national attendence, along with high school hockey and basketball being big in some parts of the Twin Cities. New Stadiums and facilities and rising salaries for coaches and players mean rising ticket prices, combined with harsh Minnesota weather, and the Twin Cities actually offering alot of alternatives to sporting events. In some places like Duluth and Mankato and St Cloud and Bemidji, the hockey team is sometimes the only or the biggest show in town. It's the only Div 1 sport in all 4 of those places, right? Then there is traffic and parking, which has to be more of a hassle at the U than any of those places.
Combine all of those factors with Gopher Men's hockey not performing like they did in the early years of Lucia's time here, or as well as Brooks or even Woog had them playing at his peak of his career, a big contributing factor to that being the NHL's love of plucking so many Gopher players off of their roster early and Lucia's trying to adjust his recruiting in an effort to try to prevent so many early departures not always working so well. And finally, the switching up of conferences to allow the BTHC to start up ****ing off spoiled Gopher men's hockey fans to simply started choosing not to go to all of the games.
The NHL's plucking the best from the best teams early hasn't just hurt the Gophers, it's hurt all of the bluebloods, but no blueblood program has as many non-blue blood programs in their backyard to compete with for players as the Gophers. And so what have we seen? The likes of SCSU and UMD and Mankato having some of their best seasons ever, at least in the regular season. It's not rocket science.
The solution? Simply to adjust expectations. Accept the fact that fans will choose other ways to spend their money and their time, until a season comes along where the team performs well enough to be ranked among the Top 5 consistently throughout the season, or where the team AT LEAST puts out 110% effort every game and is entertaining to watch. With the improvement of programs like ND, PSU and OSU, Wisc being an old forever rival, and Michigan being somewhat of a rival, a Top 5 ranked Gopher team could fill the Arena for B1G conf games, along with games vs the likes of SCSU, UND, MnSt, BSU & UMD, esp with those programs now being capable of having highly ranked teams as well, along with some big ticket eastern teams like BC and BU. And a great coach will be needed to make that happen. This is Motzko's first season, so IF he is a great coach, it may just take some time before he gets his type of players into the program?