I'm not sure how realistic it is, but as you mention your roommates who know nothing about hockey, I'd suggest/ask about some sort of "intro" course before the season starts. Basic rules, etc. Heck, maybe the Crease Creatures could run/sponsor it.
That wasn't quite what I was getting at. I do know people who would fit what you described, and I've seen them get more and more into hockey. I'm talking about people who may have a basic knowledge of hockey (average minnesota sports fans who don't focus on it), but never give Badger hockey a try because.....reasons? We'll watch Wild games and whatnot, but considering what I've experienced at some hockey games exceeds any football game, last year's court-storming vs Michigan, etc, it bewilders me that people who aren't completely foreign to hockey and watch sports programming all the time don't get into it.
When it comes to capturing the interest of students, hockey is in a much different situation than football or basketball. Everyone knows about college football. People generally get what college basketball is all about. If they ever watch sports stuff, they'll be exposed to it. With hockey, you have people who want to watch lots of sports and be a fan who have never even considered college hockey. I had never even heard of college hockey until the 2009 Frozen Four. I'm sure there are plenty of NHL fans who don't really consider college hockey when they come to UW. The same cannot be said about basketball or football. We're spoonfed those. College hockey is just something "extra" to the general populace of sports fans.
Edit: To summarize this, I think getting the low-hanging fruit should be emphasized, because unlike in football and basketball, there's a lot of it. Whether they're hockey fans or just have a mild interest in hockey, there are quite a few people who don't get into Badger hockey when they're perfect for it.
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