Re: Wisconsin Hockey Vol. XXXIII: A Fanbase Gets Smarter When All The Idiots Jump Shi
Here are some thoughts, some of which involve ideas that I know aren't new to any of you. Anyway...
In spectator sports, coverage and fan interest go hand in have and, and it leads to a chicken-and-the-egg situation. When casual fans some idea of what's going on, they'll be more into it. When casual fans (and potential fans) simlly see that there is a lot of coverage, they'll see the team as a bigger deal - they don't even have to read it. It improves the team's brand equity in their mind's. I fear that Wisconsin Hockey's equity is shifting from "big-time college sports" to just another sport, similar to the Red Card sports. Fans who are "in" on the whole Badger Hockey thing tend to be like me - they make a little bit more of an effort to support the team than they normally would, knowing that we're all supporting the team in spite of limited exposure and coverage. I always see hockey jerseys at football and basketball games. I heard a SIEVE chant during the men's basketball championship. (Go to a volleyball match, and you'll hear it a lot, especially for the opposing libero.) The drummer DROPS THE PUCK at basketball games.
Unfortunately, the companies in charge of most sports coverage aren't going to just decide to sacrifice a bit of money for the sake of building up the Wisconsin Badgers.
We all (fans and athletic department) want Wisconsin Badgers men's hockey to be a big-time college sporting event that fills the arena and draws eyeballs on TV. It's proving tough to achieve that, and the lack of local coverage makes it even tougher. (Never mind coverage in the eastern and southeastern part of the state...It's weird that a guy from Virginia, albiet in an NHL market, introduces Wisconsinites to Wisconsin hockey.)
It's tough to have a really strong fan base when fans have to go way out of their way to sites like this to follow the team.
Heck, almost all of the recruiting coverage recently came from an SBNation blog. (Then again, it may be a similar case for football and basketball.)
BTN is helping a little bit. Games on other networks are more difficult to find, especially for those who aren't the crazy die-hards who are thinking all these thoughts I've thrown into this post.
2013-14 was a humangous big missed opportunity, as Ilya Bryzgolov would say. I had to remind one of my friends that that team entered the NCAA tournament ranked 4th nationally. This is a guy who watches every men's and women's game. I can't imagine the casual fans remembered it very well.
I hope our guys can overperform and the freshmen can get up to speed next year.