Re: Wisconsin Hockey 2018-2019: We can have a witty thread title when we start winnin
Basically, what I'm saying is they're morons for not making the "upper reserved" tickets 10 dollars or less.
I've seen this talking point come up a lot, and I mean
a lot, over the years.
I brought this topic to some people in the Athletic Department a few years ago and they recognized that there is a certain draw to having cheap tickets. They they also brought up a fair point along the lines of of "would it really matter?"
I can see both sides of the argument. I can also clearly admit that I'm not a social scientist, I have no education in live event marketing and production, I don't know what the answers are.
Point #1 - Lower costs will prompt more people to come...but are the people that aren't coming to the games really going to make a decision based on a $20 ticket vs a $10 ticket? Is that
really the deciding factor?
Point #2 - Lower ticket prices will get more people in the door, and more people at the game means more concession sales, so you make more money...but if a person is in a situation where $10 vs $20 is the deal-breaker on even coming to the game, are they really going to spend money on concessions?
And please don't act like the Administration is blind to this. They haven't found the magic formula that gets nightly sellouts, but that doesn't mean that they don't recognize the problem or aren't taking steps to improve.
Every year they try a new marketing trick to see what they can do to get people in the stands.
Last year it was something about "buy tickets and get a sub from Cousins", I don't recall the exact details.
This year it is "Seats and Treats" where you buy 4 tickets in the 300 level for $60. So already the ticket price is down to $15 per ticket. You then get a $10 concession voucher WITH EACH TICKET, so that essentially drops the price of a ticket down to
$5.
If the $20 ticket price is what is keeping people away, look for this promotion to sell out the 300 level at every game. I took at look at the ticket availability for tonight's game, I see roughly 45 tickets purchased out of this allotment...