Tech savvy marketers won't do any good without leadership at the top. Especially young and inexperienced ones.
Maine just needs someone with some business background, some common sense and an understanding of mathematics.
If you are getting 3000 at $24. per ticket = $72,000
You want 4500? What's the magic number to achieve that goal? Let's say $17. per ticket?
4500 x $17. = $76,500
How about getting a little more aggressive? Want to reach capacity of 5200? Drop the price to $15. per ticket.
5200 x $15. = $78,000. More for less. Think they might sell a couple more hot dogs to boot? Don't even think of raising prices until the team and/or the economy improves.
I don't know the real numbers, so the above is all hypothetical. But, for whoever does know the real numbers... do the math!
The advertisers along the boards and within the arena might also be a little happier that their message is reaching 2000 more people. Hit them up for a few more bucks. Don't gouge them... a 'few' more bucks. If they balk, forget it. The economy out there really does suck folks, regardless of what you're being led to believe, and it's gonna get worse before it gets better.
Also, on another front, has Maine lost any loyal followers state wide due to lack of radio/tv coverage? If so, that needs to be addressed.
Maine needs a business person running the business end of the show, period. My 2 cents.