Granted, I don't live in an NBA market, but I can't think of a single friend, co-worker or associate who cares about or ever mentions the NBA.
I also don't live in a MLB, NFL or NHL market and know lots of people who care about and talk about those sports.
There's a certain disconnect between my sports life and what I see on the rare occasion that I tune into ESPeN.
Full disclosure, I do usually have Mike & Mike on in the morning and watch PTI and the preceding show (name escapes me) from time to time, but at least those shows seem to mix it up more than Sports Center and First NBA Take do.
I realize that they have the NBA contract and are pimping it, but I wonder if there are places that actually like the NBA on a level that jives with ESPN's level of coverage. I honestly don't know coz I've lived here for the past 20 years and have no other context at this point.
My dad is the absolute only Bucks fan that I know and he lives in Florida. Madison gives a rip about the Bucks and the NBA as far as I can tell.