Re: Team Canada and the NWHL
safer for whom?
at the rate attendance is increasing in the CWHL, the US women can expect to be grandmothers before they get paid, it is a slow boat to China. Basically those running the CWHL are reducing all risk to themselves at the players expense.
Sure the NWHL is swinging for the fence, why would you do anything else? Nothing gambled, nothing gained.
Because then you risk losing the brand, stability, sponsors and trust in your product which can take many years to earn back.
The WUSA swung for the fences and what was the result? Nine figures of debt, lack of faith from broadcasters and just over a decade later a third iteration of a women's soccer pro league is back to requiring subsidization from three federations to pay player salaries which are considerably less than they were in the dream world of 2003. 12 years later and women's professional soccer in North America has only just climbed back to being able to field as many teams with an overall operating budget less than a fifth of the original iteration that "swung for the fences." To put it in perspective, the NWHL salary cap is higher than the NWSL. Women's soccer is much more popular in the US than women's hockey. It has more history. The national federations rather than the teams themselves pay the salaries of their national team players. Many teams have affiliation with an MLS counterpart. And despite that only two teams operate in the black.
Damage can be done to the brand and the product going about it this way. Either the NWHL is playing with somebody else's money (i.e. the banks) which means you're at risk of losing the NWHL as a brand, which isn't good because it is one people identify with and will affect future iterations of a women's professional league, making it harder to secure creditors, sponsors, etc. Starting over again and again makes it extremely difficult to actually grow a base of support. Or it is with the promise of money from fans, which means that if they don't pony up, the players are effectively on the hook anyway, meaning it isn't any different than how the CWHL operates.
So why don't you swing for the fences? Because missing likely means that in ten years you're further back than where you started.
basically what we are seeing in the CWHL/NWHL is the difference between Canada & the US
I'd say it's more like the NHL and WHA. Or the NFL and USFL. Or the NBA and the ABA. Sometime leagues want to make a splash, sometimes it works, a lot of the time it doesn't.
and yes the Canadians have a lot of savvy hockey people, but the NWHL has a team in NY, home of Madison Avenue
savvy hockey people might be important if your goal is to win a hockey game, but if it's to develop and succeed at a pro league
advantage NWHL
So you're saying people like Brian Burke on your board, or connections with MLSE and the Montreal Canadiens (Yonge St. and Rue Ste. Catharine are a better than Madison Avenue when it comes to making business out of hockey, no?) doesn't give you more insight on what it takes to succeed at a professional hockey league? What exactly is the NWHL's advantage in this case? If the NHL wants to prop up the league like the NBA does with the WNBA, then there might be something. But seeing how individual NHL teams are supporting individual CWHL teams (and maybe NWHL teams going forward), it doesn't look like it is on the league's radar anytime soon.
Again, saying you're a pro league is the easiest part of being one. To bring it back to topic, Hockey Canada might be discouraging players from actively seeking this league out for no other reason than they don't trust it's success and feel leaving their realm of control is worse for them, but so far haven't shunned any players that have gone to it because as I mentioned, they were going to be out of that sphere of influence and support anyway.