Online NCAA Hockey Survey

[Dirty]

Re: Online NCAA Hockey Survey

"What do you like most about college ice hockey?"

Sexually harassing the cheerleaders.

 

[Beer Pong Horn]

Re: Online NCAA Hockey Survey

I think by "adult animation" they mean Adult Swim-type cartoons. Not tentacle-rape hentai or anything

Besides, cooking shows are your thing anyway - didn't you say you liked watching Japanese chefs making noodles?

I filled it out - if I'm not going to pay $15 to USCHO, the least I can do is give them some feedback.

 

[AMcoffee]

Re: Online NCAA Hockey Survey - Missing Questions

Re: Online NCAA Hockey Survey - Missing Questions

survey could have had a couple questions to offer input regarding preferences for future championship siting decisions and other pertinent game-related issues, i.e.

would you want it at any site where there is no nearby college hockey program/s ?

would you be in favor of another venue in a stadium not usually used for hockey ?

should certain cities always be included in a five year rotation ? (a multiple selection question as were some in the survey)

should the Thursday games be separate admission with a longer interval between games ?

should regular season OT be played with teams going 4 on 4 ?

should all conference games be decided after OT with a shootout ?

 

[DETBrass27]

Re: Online NCAA Hockey Survey

I'm sick of hearing about bouncy ball... bring on the hockey

 

[Puck Swami]

Re: Online NCAA Hockey Survey

It's interesting to see what they are interested in learning from us in this survey.

Here's my read:

They are looking to define the type of fan that attends and what other areas they are interested in terms of marketing to those fans.

They are also clearly looking for the right mix of key attributes to help position this event among the elite events in the country's sports millieu, as well as a deep dive on the extent of fanaticism of the event's every year travel die hard fan base that they need to sustain the cash cow they've created.

They are also seem very interested in the potential cross-marketing crossovers between different types of hockey fans (NHL, etc.)

 

[AMcoffee]

Re: Online NCAA Hockey Survey

good thoughts Swami, though I'd prefer they do more and focus their efforts to make the hockey experience even better during the regular season and then the entire Tournament, than to try to cross-market non-hockey NCAA events to the serious hockey fans with the core names in the Last Four hockey lottery database.

Better put strong opt-out selections in the 2011 lottery sign-up, I'd advise.

It's interesting to see what they are interested in learning from us in this survey.

Here's my read:

They are looking to define the type of fan that attends and what other areas they are interested in terms of marketing to those fans.

They are also clearly looking for the right mix of key attributes to help position this event among the elite events in the country's sports millieu, as well as a deep dive on the extent of fanaticism of the event's every year travel die hard fan base that they need to sustain the cash cow they've created.

They are also seem very interested in the potential cross-marketing crossovers between different types of hockey fans (NHL, etc.)

 

[moe24]

Re: Online NCAA Hockey Survey

It's interesting to see what they are interested in learning from us in this survey.

Here's my read:

They are looking to define the type of fan that attends and what other areas they are interested in terms of marketing to those fans.

They are also clearly looking for the right mix of key attributes to help position this event among the elite events in the country's sports millieu, as well as a deep dive on the extent of fanaticism of the event's every year travel die hard fan base that they need to sustain the cash cow they've created.

They are also seem very interested in the potential cross-marketing crossovers between different types of hockey fans (NHL, etc.)

We have a winner. This was a standard marketing survey. They simply want to know how they can attract more fans like the ones they already have.

 

[AMcoffee]

Re: Online NCAA Hockey Survey

I know what a standard marketing "demographic" survey instrument is designed to do. Indeed, the survey does that reasonably well.

I am just disappointed in the lost opportunity to better connect to "the fans they already have" and obtain feedback on certain other issues regarding the hockey championship tournament and in ideas to perhaps improve the game experience during the regular season.

We have a winner. This was a standard marketing survey. They simply want to know how they can attract more fans like the ones they already have.

 

[bigblue_dl]

Re: Online NCAA Hockey Survey

We have a winner. This was a standard marketing survey. They simply want to know how they can attract more fans like the ones they already have.

Which is a good thing. If this helps the NCAA and other entities get more people and wider variety of people interested in NCAA hockey and hockey in general, then I am happy to take it.

 

[SCONF]

Re: Online NCAA Hockey Survey

I was chatting with GLM about this last night after we both took it, and my issue with the survey was that the answers didn't give much wiggle room. For some of the questions about traveling to the FF or how often we watch hockey on TV it's either "from time to time" or "as much as I can get". Well, I don't watch college hockey on TV that often because I'm generally at games on Friday/Saturday when most of the other games that I would watch aren't televised. That and the market for my team of choice is pretty small; RCN doesn't pick up the TWCNY feed even when the games make it on TV.

Of course I'm writing this as I'm on a bus from Boston to Ithaca for the NoDak series this weekend, and thus part of the extreme fan group which are the ones likely to take the survey and skew the data. Since those of us that post on USCHO are a unique sample group rather than a broad base I wonder how useful the data really will be for anything other than cross-sport marketing? (can you tell I'm taking research methods and quantitative reasoning right now?).

 

[moe24]

Re: Online NCAA Hockey Survey

I know what a standard marketing "demographic" survey instrument is designed to do. Indeed, the survey does that reasonably well.

I am just disappointed in the lost opportunity to better connect to "the fans they already have" and obtain feedback on certain other issues regarding the hockey championship tournament and in ideas to perhaps improve the game experience during the regular season.

They can do that with a separate survey, this one was long enough.

 

[Jeff_Jackson_for_Pres.]

Re: Online NCAA Hockey Survey

Like another already stated, the fact that the end of this survey simply sent me to the NCAA site was disappointing. I really like expressing my love of college hockey, but really, what will that change/affect?

 

[dggoddard]

Re: Online NCAA Hockey Survey

Like another already stated, the fact that the end of this survey simply sent me to the NCAA site was disappointing. I really like expressing my love of college hockey, but really, what will that change/affect?

Asking for feedback is an important first step in the process.

Five years ago, another DU alum and I set up a meeting with the new Athletic Director. We outlined a plan to make DU hockey more fan friendly and leverage the success of the hockey program to improve other areas on campus; Build school spirit, start a Pep Band, make people more aware of college hockey in Denver, ect.

Nothing was accomplished overnight, and not everything was adopted entirely, but big changes have occurred. So if the NCAA takes a survey and uses it to create a blueprint plan, maybe some positive changes will occur.

 

[Patman]

Re: Online NCAA Hockey Survey

I was chatting with GLM about this last night after we both took it, and my issue with the survey was that the answers didn't give much wiggle room. For some of the questions about traveling to the FF or how often we watch hockey on TV it's either "from time to time" or "as much as I can get". Well, I don't watch college hockey on TV that often because I'm generally at games on Friday/Saturday when most of the other games that I would watch aren't televised. That and the market for my team of choice is pretty small; RCN doesn't pick up the TWCNY feed even when the games make it on TV.

Of course I'm writing this as I'm on a bus from Boston to Ithaca for the NoDak series this weekend, and thus part of the extreme fan group which are the ones likely to take the survey and skew the data. Since those of us that post on USCHO are a unique sample group rather than a broad base I wonder how useful the data really will be for anything other than cross-sport marketing? (can you tell I'm taking research methods and quantitative reasoning right now?).

which is why they had flags for "internet message boards" and USCHO. If you gave the average person a survey on "college hockey" they'll say "i didn't know they played".

They have enough categories to not worry about skew and its not like these are ever scientific in the first place. The best they can do is to see what the normal fan is interested in and then see if hitting some of those core groups would help. Maybe they decide, "lets advertise this local game on a regional sports broadcast" say like Big East game of the week during college football season or something. Whatever they do I'm sure it'll be strategic but they need to know where their current fans are to get an idea of where the new fans might be.

All my thoughts are off the cuff... I have no specialized knowledge of the field.

 

[Patman]

Re: Online NCAA Hockey Survey

Like another already stated, the fact that the end of this survey simply sent me to the NCAA site was disappointing. I really like expressing my love of college hockey, but really, what will that change/affect?

If the school presidents think they have to go out there and advertise to promote the game they'll have to figure where to do it. Suppose a 16 year old is making his decision on what to do. He sees an ad on Adult Swim (as mentioned) or during some other sports game for either a college game or for the national tournament that'll affect his opinion on the sport. Even from just a general perspective of promotion... how do I know where to find fans? Where do I spend my money to place adverts?

The big thing here is that they are conducting this survey in the first place. It means that they want to devote the resources towards a marketing plan because surveys aren't necessarily cheap... so you don't do them just for entertainment purposes.

 

[Kepler]

Re: Online NCAA Hockey Survey

We have a winner. This was a standard marketing survey. They simply want to know how they can attract more fans like the ones they already have.

It gives them some metrics to put in front of potential advertisers -- that's not to grow the sport, it's to turn the existing fan base into more dollars. Happy to remind them not to cross-market with NASCAR (the "college" part of "college hockey" should have told them that).

 

[bigblue_dl]

Re: Online NCAA Hockey Survey

It gives them some metrics to put in front of potential advertisers -- that's not to grow the sport, it's to turn the existing fan base into more dollars. Happy to remind them not to cross-market with NASCAR (the "college" party of "college hockey" should have told them that).

I gave NASCAR a 10, because I knew no one else would.
Anything basketball related got a 0.

 

[gopheritall]

Re: Online NCAA Hockey Survey

It gives them some metrics to put in front of potential advertisers -- that's not to grow the sport, it's to turn the existing fan base into more dollars. Happy to remind them not to cross-market with NASCAR (the "college" party of "college hockey" should have told them that).

I completely agree. This is about how to charge more to advertisers. I don't remember anything that hinted at improving college hockey.

 

[Kepler]

Re: Online NCAA Hockey Survey

How did you rank "the premier event"?

1. Frozen Four
2. Olympics
3. Stanley Cup

IIRC Memorial Cup was not an option.

 

[LynahFan]

Re: Online NCAA Hockey Survey

Well, I hope I didn't skew the results too much, or they're going to go insane trying to figure out how to attract more old farts who live in Europe and don't actually attend any games. Good luck with that!