Patman
Rodent of Unusual Size
All due respect to the school but I just don't see how Oakland's possibly upgrading from club to varsity (assuming it can overcome the $$$ and Title IX barriers) is going to move the needle in terms of broadening interest in college hockey. If we were talking about Illinois, Indiana, Syracuse, or other schools with built-in fan bases, then maybe the needle ticks up a bit. Even within the State of Michigan, which (IIRC) already has five varsity programs, I can't see how adding Oakland makes much of an impact.
Self-generated enthusiasm. You strengthen your local buy-ins and improve culture.
Stop thinking nationally. If people like your party they're going to join your party... be fun and let the good times roll.
"Oh, this is fun, we need this in INSERT LOCATION"