I think that they do a fairly good job with the marketing piece and getting word out, at least via social media. I get a weekly email from someone on JM's staff about the prior weeks games. It could be a much better read, its like reading something out of a third or fourth graders mouth, but its a start. As a season ticket holder, I get emails about the games, about buying tickets to other games. It may not be weekly like I get from the Harvard or bu ticket office, but again, its coming. There is also enough stuff to follow on twitter, like GONUMenshockey, or whatever it is, that tweets before/after/during games. I am not on facebook but there is stuff on there too based on what I read.
Now, could there be more grassroots marketing done? I am not on campus so I cannot answer that one, but I would guess yes.
Also, if Roby and such decided to put more of the budget behind men's hoops for t-shirts/glasses/paws bobble heads, I can understand that a bit too. I mean, going into the season, I think more people were putting stock into mens hoops for doing something then mens hockey. Why dump $$$ into a 9th place team, when you could spend more on building a home court advantage for a team that could potentially challange for something? It just worked out that mens hoops tanked, and mens hockey has played above expectations. *(not the team really, just the goalie)
Its really up to the students and the DogHouse in the end to grass roots market, get to games, and create atmosphere. Roby is not keeping students from games. Students are keeping students from games.
) is in the running for HE Coach of the Year..