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New landscape impact on recruiting - long term
- Thread starter Huskiefan906
- Start date
Re: New landscape impact on recruiting - long term
Or, more accurately, college hockey HAS NOT drawn ratings. What the Big 10 HC and National conf should teach is that some schools are going to step up and begin to MARKET the product in a more active and aggressive way. Is college hockey inherently less marketable than rodeo or bowling or bass fishing? Or have the various teams, leagues, commissioners, etc simply failed...so far.. to promote and develop an appealing product?
Or, more accurately, college hockey HAS NOT drawn ratings. What the Big 10 HC and National conf should teach is that some schools are going to step up and begin to MARKET the product in a more active and aggressive way. Is college hockey inherently less marketable than rodeo or bowling or bass fishing? Or have the various teams, leagues, commissioners, etc simply failed...so far.. to promote and develop an appealing product?
JDUBBS1280
MN Hockey Enthusiast
Re: New landscape impact on recruiting - long term
UMN already had a good TV deal with a vast majority of its games televised state-wide, so I think they will see the least benefit from the BTN.
UMN already had a good TV deal with a vast majority of its games televised state-wide, so I think they will see the least benefit from the BTN.
manurespreader
Still upright
Re: New landscape impact on recruiting - long term
Also agreed. I do not see rating improving much or if they do only marginally and i'm sure this is what tv executives see too. However having said that the BTN can bring in significant marginal revenue because the ad buyers look at the demographics of the audience and they see x number of y type people. so what the program is becomes less important than simply that it is there. The buyers place the ads regardless, or nearly so. Also the BTN gives them a deal, you buy x ads during this week we will sprinkle them around and you get y exposure. some of those ads are on during hockey, some are on during basketball. The total cost is slightly less than all basketball but without the content there are fewer total ads and thus less revenue.The total exposure is the most important thing here.
This is why the WCHA was starting up the WCHA network as well. There is a demand for content and now is the time to capitalize on it. Will the total viewership of college hockey rise? some.
So I see pressure on HE to compete as well, and I would bet they are working on a cable deal as the NESN deal is expiring. Also it is rumored that HE is romancing ND really hard, which would make sense from a TV perspective.( the marginal costs of travel to South Bend are much smaller than the marginal revenues of the TV deal) And it also explains why the BHHC is working so hard to have them in as well. I agree this is a long way from over. If I was a HE person I would not be sitting idly by while this is going on for sure.
Agreed. But it will most likely be on some one of the cable channels that right now is showing spanish language programming or is empty. There are 1000 channels here in Detroit. Agreed, the point is though, it will land somewhere, and even if it is on one of these no name channels at midnight, it will have viewers.
Yes agreed with some caveats.
I don't think the production costs are high at all as the universities are footing the bill and it becomes a course for students in some cases. Plus.. the Big ten teams are investing big bucks, like 5 to 6 million each in high quality TV production equipment inside the rinks, to be prepared for the BTN.IMHO, every D1 program needs to do this. Even Mankato and I would bet that this issue is one of the ones that fractured the WCHA.
Also agreed. I do not see rating improving much or if they do only marginally and i'm sure this is what tv executives see too. However having said that the BTN can bring in significant marginal revenue because the ad buyers look at the demographics of the audience and they see x number of y type people. so what the program is becomes less important than simply that it is there. The buyers place the ads regardless, or nearly so. Also the BTN gives them a deal, you buy x ads during this week we will sprinkle them around and you get y exposure. some of those ads are on during hockey, some are on during basketball. The total cost is slightly less than all basketball but without the content there are fewer total ads and thus less revenue.The total exposure is the most important thing here.
This is why the WCHA was starting up the WCHA network as well. There is a demand for content and now is the time to capitalize on it. Will the total viewership of college hockey rise? some.
So I see pressure on HE to compete as well, and I would bet they are working on a cable deal as the NESN deal is expiring. Also it is rumored that HE is romancing ND really hard, which would make sense from a TV perspective.( the marginal costs of travel to South Bend are much smaller than the marginal revenues of the TV deal) And it also explains why the BHHC is working so hard to have them in as well. I agree this is a long way from over. If I was a HE person I would not be sitting idly by while this is going on for sure.
smokeythebear
Registered User
Re: New landscape impact on recruiting - long term
The past fall on BTN, I watched MSU play Colorado State from East Lansing last year. Whew, what a crap matchup that was.....
The past fall on BTN, I watched MSU play Colorado State from East Lansing last year. Whew, what a crap matchup that was.....
Re: New landscape impact on recruiting - long term
This is not a revenue producer. It's about other things including content for the Big Ten network. If I have to watch Penn State vs Ohio State I may opt for John Hopkins vs Duke in Lacrosse.
This is not a revenue producer. It's about other things including content for the Big Ten network. If I have to watch Penn State vs Ohio State I may opt for John Hopkins vs Duke in Lacrosse.
manurespreader
Still upright
Re: New landscape impact on recruiting - long term
Even if the only people who watched this were PSU or OSU alumni, they would outdraw most other college sports programming by a ton.
Even if the only people who watched this were PSU or OSU alumni, they would outdraw most other college sports programming by a ton.
Re: New landscape impact on recruiting - long term
I have heard there might be triple headers. Also, if the BTN decides not to televise the Gophers they have every right to switch to FSN.
I have heard there might be triple headers. Also, if the BTN decides not to televise the Gophers they have every right to switch to FSN.
ecbrevik
Old Time North Dakota Hockey!
Re: New landscape impact on recruiting - long term
In other words, the Gophers will continue to bring in revenue from both BTN and FSN?
Hockey Monk
New member
Re: New landscape impact on recruiting - long term
I think branding is key for the schools as well. While watching a university president speak about athletics he said it's the "front porch" of the university. He mentioned "when a kid turns on his TV on Saturday morning he/she is not watching our business school or nursing school they are watching our sports teams." Basically anytime a school could advertise the university it's a win. I think thats why the Big 10 Conf was a no-brainer but also now for recruiting kids they could come from anywhere in US/Can and parents could watch all of their conf. games.
I don't have a dog in the fight but my thought is that Penn St. is going to have a killer program. Their basketball team stinks and will take a back seat to hockey and then factor in the state of Pennsylvania is starting to put out some major hockey talent. They are going to be the Oregon (or Nike U) of college hockey by the looks and sounds of it.
I think branding is key for the schools as well. While watching a university president speak about athletics he said it's the "front porch" of the university. He mentioned "when a kid turns on his TV on Saturday morning he/she is not watching our business school or nursing school they are watching our sports teams." Basically anytime a school could advertise the university it's a win. I think thats why the Big 10 Conf was a no-brainer but also now for recruiting kids they could come from anywhere in US/Can and parents could watch all of their conf. games.
I don't have a dog in the fight but my thought is that Penn St. is going to have a killer program. Their basketball team stinks and will take a back seat to hockey and then factor in the state of Pennsylvania is starting to put out some major hockey talent. They are going to be the Oregon (or Nike U) of college hockey by the looks and sounds of it.
Biddco
Follow me on Twitter: @Biddco
Re: New landscape impact on recruiting - long term
But PSU and OSU alumni don't give a **** about hockey.
But PSU and OSU alumni don't give a **** about hockey.
solovsfett
Registered User
Re: New landscape impact on recruiting - long term
I think Wisconsin and Minnesota will be the tops for b10 recruits. michigan 3rd. the rest...who knows?
Nodak/DU in the new conference, after that I have no idea.
if somehow 4 schools from each new conference maintain their current recruiting we're looking at .500 teams come tourney time or potentially a 17-19 type team in 2nd or 3rd place with an SOS that would destroy the ecac #1 so what happens then?
I think Wisconsin and Minnesota will be the tops for b10 recruits. michigan 3rd. the rest...who knows?
Nodak/DU in the new conference, after that I have no idea.
if somehow 4 schools from each new conference maintain their current recruiting we're looking at .500 teams come tourney time or potentially a 17-19 type team in 2nd or 3rd place with an SOS that would destroy the ecac #1 so what happens then?
manurespreader
Still upright
Re: New landscape impact on recruiting - long term
Whether they could beat an ECAC team is not the point though. I doubt that with a number of teams from other conferences with significantly better records, any near .500 teams are in, BT conference or not. There are a lot more losses to be absorbed by teams with traditional winning records, that previously went to the MTU's of the world. This will hurt them not only in not making the tourney, but in recruiting too. I mean how many kids prefer to go to a slightly below .500 team that have a minimal chance of the post season.
I would say from here, that wins is the number 1 most important metric both with recruits and with fans. Less wins equals less fans equals less money. So from a recruiting standpoint, most of the top teams are going to lose their edge within a few years.
Whether they could beat an ECAC team is not the point though. I doubt that with a number of teams from other conferences with significantly better records, any near .500 teams are in, BT conference or not. There are a lot more losses to be absorbed by teams with traditional winning records, that previously went to the MTU's of the world. This will hurt them not only in not making the tourney, but in recruiting too. I mean how many kids prefer to go to a slightly below .500 team that have a minimal chance of the post season.
I would say from here, that wins is the number 1 most important metric both with recruits and with fans. Less wins equals less fans equals less money. So from a recruiting standpoint, most of the top teams are going to lose their edge within a few years.
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state of hockey
He fixes the cable?
Re: New landscape impact on recruiting - long term
That is what I have heard. The take from FSN drops, while the take from BTN is pretty much the same as it was with FSN. Seeming nearly every game was televised on FSN (games in Anchorage were usually skipped), it ends up being a loss.
That is what I have heard. The take from FSN drops, while the take from BTN is pretty much the same as it was with FSN. Seeming nearly every game was televised on FSN (games in Anchorage were usually skipped), it ends up being a loss.
JDUBBS1280
MN Hockey Enthusiast
Re: New landscape impact on recruiting - long term
From what I have heard, the Gophers will have a secondary TV contract with FSN, so FSN will pick-up the non-conference games that the BTN isn't broadcasting.
From what I have heard, the Gophers will have a secondary TV contract with FSN, so FSN will pick-up the non-conference games that the BTN isn't broadcasting.
Re: New landscape impact on recruiting - long term
I posted the same thing sometime ago in the Minnesota thread. IMO, all the Gopher games will be shown on television.
I posted the same thing sometime ago in the Minnesota thread. IMO, all the Gopher games will be shown on television.
JDUBBS1280
MN Hockey Enthusiast
Re: New landscape impact on recruiting - long term
Sorry, must have missed it. My bad.
I agree with you
Sorry, must have missed it. My bad.
I agree with you
ecbrevik
Old Time North Dakota Hockey!
Re: New landscape impact on recruiting - long term
I have no idea who will end up as the have-nots, but its going to be really tough on the teams that do.
What is most likely to happen in the NCHC is that over the next few years the teams will sort themselves into the upper and lower groups within the league. Those teams who are able to win in the first few years will gain a recruiting advantage over those who finish in the bottom half of the league. The long term result will be a new stratification of haves and have-nots within the NCHC.
I have no idea who will end up as the have-nots, but its going to be really tough on the teams that do.
manurespreader
Still upright
Re: New landscape impact on recruiting - long term
Agreed. AND.. even the top teams will not have the super duper winning percentage they are used to now days, with resultant reduction in pwr etc. The question is how many additional losses, even by the top teams will it take to affect attendance and recruits? Fans are notoriously fickle. 5 or 6 additional losses might be enough to send some home or result in the same thing that is happening now, no shows at games. Bound to be some real hard feelings down the line especially if the TV deal is not all that they had hoped and the recruits start dropping off.
Agreed. AND.. even the top teams will not have the super duper winning percentage they are used to now days, with resultant reduction in pwr etc. The question is how many additional losses, even by the top teams will it take to affect attendance and recruits? Fans are notoriously fickle. 5 or 6 additional losses might be enough to send some home or result in the same thing that is happening now, no shows at games. Bound to be some real hard feelings down the line especially if the TV deal is not all that they had hoped and the recruits start dropping off.
Huskiefan906
Well-known member
Re: New landscape impact on recruiting - long term
I personally don't see the NBC / Versus limiting themselves to the NCHC.
Why wouldn't they be open to showing Hockey East, WCHA, and CCHA games too or member teams in non-conference games with bigger matchup possibilities.
For recruiting purposes, I hope NBC / Versus is more interested in not limiting their choices by establishing a contract with just one conference.
I personally don't see the NBC / Versus limiting themselves to the NCHC.
Why wouldn't they be open to showing Hockey East, WCHA, and CCHA games too or member teams in non-conference games with bigger matchup possibilities.
For recruiting purposes, I hope NBC / Versus is more interested in not limiting their choices by establishing a contract with just one conference.