It’s too easy to sit home, fire up the 55-inch flatscreen, flip on the Big Ten Network and sing The Rouser from your couch rather than shell out $4,500 for courtside basketball seats you can’t give away on the nights you aren’t there. Same with hockey and football. Who needs the hassle? And once you’re comfortable staying home, saving all that money, avoiding the traffic, what’s the incentive for coming back?
That, more than anything, is what Coyle and his staff are fighting.
They’re trying. Two years ago they instituted a Gopher Loyalty Program, a series of perks for season ticket holders that included tours, ticket upgrades and celebrity meet-and-greets. Before that, fans were lucky to get a thank you when the check cleared. The reduced-priced cheap seats and alcohol sales are the next logical steps.
But at Williams and Mariucci, in pricier sections for 2019-20, the “per seat contributions,” as the donations are called, rose even as ticket prices dropped. That negated any savings. The U fumbled a chance for goodwill by not reducing the donations, instead running a shell game on the price. And anyone who thinks fans will magically return for the privilege of paying $10 for a craft beer, $2 more than a six-pack costs at the liquor store up the street, needs to learn a little more about their customers. - Minnpost