Re: "It's game-changing" (NWHL)
Also I've always found it strange that women's individual pro sports do well and the team sports don't. I've never really been able to come up with a strong enough reason to persuade myself why that is.
I have no idea how well the LPGA does, but I can lay out some of the reasons that women's tennis is a success:
1) For a while, women's tennis was simply a better sport than men's. (I'm talking about singles here; I have no explanation for why the rest of the world doesn't recognize the obvious fact that doubles is a vastly more interesting sport to watch.) Men's tennis has become nothing but huge serves, nifty service returns, and then monotonous baseline rallies if neither of those end the point. It's as if the entire world has nothing but clay surfaces anymore. Unfortunately, the women's game has headed down a similar path the last few years. Requiring everyone to play with 1974 racket technology would lead to an enormous improvement in the game, but they can't do anything in that direction, because the sport is in thrall to the equipment companies.
2) There have been stretches during which women's tennis has had more compelling rivalries and outcomes than men's. For all that sports fans will tell you that they want wide open fields in which anyone can win, their money strongly suggests that they are lying when they do. They want dominant players/teams. The Williams sisters have provided that, with the icing of controversy and outspokeness. Among the Big 4 that has dominated the men's side since, roughly, the days of ancient Egypt, I like Federer and Murray (Djokovic and Nadel not so much), but between the four of them, there isn't enough displayed personality to fill a thimble. It's been easier to get excited about the women's side of the draws.
3) Probably most importantly, there has been a long succession of female players who have demanded equal prize money and equal treatment (including having matches featured at center court) at the majors. The most obvious is Billie Jean King, but she was hardly alone. From the dawn of the Open era, and the rise in prize money that went along with it, the women have been unified in their goals. They've been pulling off the same act that the U.S. national hockey team did last spring for 45 years. They've developed the same culture that the MLB players' union has, in which the top players remain committed to the collective goals. Insisting on being as much a part of the spectacle of the major tournaments as the men resulted in the audience becoming as invested in them. Unfortunately, I don't see how to replicate this, because tennis is unique in having
all four of its showpiece events every year putting the men and the women together in the event, and not just every four years in the Olympics. It's just a lot harder to pay attention only to the men than it is in, say, hockey.