Re: Global Warming -- 4th Edition: Carbonated Planet.
And safely storing and transporting it.
Storing isn't that bad, now. Transporting it currently is.
One of the other problems with H2 (besides the obvious) is energy density. You think alcohol is bad, you should check H2. Not quite current battery technology bad, but still not great.
As part of the auto industry- you have to take a lot of what we say with a grain of salt. For sure, alternative fuels are more than possible, they are already on the road- millions of Flex Fuel capable, thousands of electric vehicles, thousands of natural gas AND propane cars, hundreds of H2 ICE cars, and close to a hundred H2 fuel cells.
But supply is the core problem. Of the above, only E85 is sorta, kinda available on a large scale- and I'm sure that most flex fuel vehicles are fueled by gas. Propane/CNG is generally left to the fleet guys, since they stay local, and know where to get it. H2 is VERY specialized. But it's not the auto industry's problem- they just supply the vehicles capable of running whatever you want. And they really, really do- of the 6 biggest companies, I can't think of one who is not making something that does not grab headlines.
When will the fuel supply line catch up? BP, Shell, and Exxon all made billions of dollars over the last few years, but oddly enough, struggling companies like Ford, GM, and Toyota are leading the fight toward alternate fuels. Odd how that works out.
Still- focusing on energy usage, personal transportation is only 16% of the US usage of non-renewable fuel. There are a lot of other heavy hitters out there.
(once again, the obvious challenge- if you can come up with a way to process bauxite and recycled aluminum into a useful metal, you will make billions of dollars saving energy- that's one of the most energy intensive processes in the manufacturing world)