While I will always enjoy watching The Smartest Person In The World act like a complete fucking idiot, I don't think all of Tesla's problems come from Elon's stupidity. Yes, spitting in the face of the customers you market to is not... a smart move. And yes, the people who suddenly love him will never, ever buy an EV, ever. That is absolutely a big factor here, obviously.
But Tesla has benefitted from being one of the few players in the EV game for a long time. Alternatives were either tiny, insanely expensive, not fully developed relative to Teslas, lacking all of the cool techy stuff Teslas have (while costing the same), or some combination of those. In 2023, most manufacturers have EV offerings now, if not all. And they're good. Like, genuinely good. Competitively priced, competitive on tech. The "First Mover" benefit is gone. Hell, Hyundai makes a few outstanding options that weren't... quite there 5-7 years ago. Add to this the EV tax discount having a price cap, making a few Tesla models ineligible.
And Teslas have always had a premium on them. Now, that premium doesn't carry the same value add.
I've always argued that Tesla is an amazing battery and software company that puts those outstanding products in poorly built cars, and further that once the big manufacturers figure out the tech, their offerings would likely be far superior to Tesla. And I think that worm is turning for Tesla. Probably heavily accelerated by Musk's silly edgelord crap, but this was always going to happen.