Re: Big Ten Hockey Conference Pt II - The Exodus
I'll say again though, if college hockey TV is such a money loser across the board, why do I see so many games on TV? Everybody can't be losing money on the broadcasts. College athletics does little if its not generating cash nor does TV cover events year in and year out that don't produce results for them.
Granted they're only going to cover the "name" schools but the overall point remains the same. If they get get better viewership for hockey vs whatever's in that time slot now, they'll show it. An event like Michigan - Michigan St on Michigan's football field will draw 100K fans to the event. I find it hard to believe everybody interested in the event already has tickets, and nobody else in the state will be watching.
Somebody had posted about a college hockey telecast getting decent ratings in the affected cities (Minny area for example) but not in the rest of the viewing area. That makes sense to me, and may make sense for advertisers. If a BU-BC contest is drawing higher ratings in the Boston area but lower ratings in outlying areas like Springfield or New Bedford than The Three Stoogers re-runs, thus averaging out to the same Nielsen rating overall, I might be inclined to pay more to advertise during the college hockey game due to the demographics its reaching.
I'll say again though, if college hockey TV is such a money loser across the board, why do I see so many games on TV? Everybody can't be losing money on the broadcasts. College athletics does little if its not generating cash nor does TV cover events year in and year out that don't produce results for them.
Granted they're only going to cover the "name" schools but the overall point remains the same. If they get get better viewership for hockey vs whatever's in that time slot now, they'll show it. An event like Michigan - Michigan St on Michigan's football field will draw 100K fans to the event. I find it hard to believe everybody interested in the event already has tickets, and nobody else in the state will be watching.
Somebody had posted about a college hockey telecast getting decent ratings in the affected cities (Minny area for example) but not in the rest of the viewing area. That makes sense to me, and may make sense for advertisers. If a BU-BC contest is drawing higher ratings in the Boston area but lower ratings in outlying areas like Springfield or New Bedford than The Three Stoogers re-runs, thus averaging out to the same Nielsen rating overall, I might be inclined to pay more to advertise during the college hockey game due to the demographics its reaching.