riverchief1
Well-known member
Re: Atlantic Hockey Championship Tournament
When Lowell moved from Skate 3 to the renamed Tully Forum (now the Chelmsford Forum in Billerica) in 1980 after they acquired it, they proceeded to undertake significant upgrades including a locker room addition, lighting, new scoreboard, and other items. It actually served the team well from 1980 until 1998 when they moved into the Tsongas but the JAR is definitely several rungs below Tully. Looking forward to another "throwback" night tonight at the JAR to cheer on SHU, absent that pizza though which was the equivalent of day-old, luke-warm reheated. Ick.
In terms of SHU, I wonder if the Milford Ice Palace had a better atmosphere due to smaller seating size. Not having ever been there, I don't know but if SHU's average attendance of this season of last in DI at 373 average is any indication, they're not creating much atmosphere in Webster Bank with a capacity of 8,525 as they're getting swallowed up in it. My guess is the number on average was the same. Too bad as the product on the ice looks to be improving but no one is really paying any attention. Without knowing the effort SHU puts into promotion and marketing, having the AHL team in Bridgeport is a drain too when you look similarly at Lowell. When Lowell had to compete with the AHL team, AHL team took in all the revenue, ad space, pouring rights, etc. since Lowell didn't own the building. Plus Lowell's product was up and down, a lot of down, and that hurt too. Bridgeport AHL team is averaging 3632 this season and one option to look at in the future could be SHU/Sound Tiger double-headers on some dates. SHU plays a 3 and Sound Tigers at 7, something like that. Create a partnership that helps generate some buzz and vibe.
Until SHU can get that appropriately-sized rink on campus (maybe in range of 2,500 seats), they'll be behind the 8-ball on generating attendance, vibe, atmosphere, and also revenue that can in turn be reinvested in the program for team amenities and recruiting. Part of Lowell's success the past several years has been owning and controlling their building which translates into a host of positive aspects for program operations. I saw what SHU could be last night with that small, dedicated group of fans/parents/family/band and the quicker they can move on an on-campus facility, the better for the growth of their program.
I remember games at the forum. For some reason we called it the Billerica Forum, though I think it's in Chelmsford. A dark and dingy place is my best recollection. Skate 3 was a big upgrade. I guess I won't get to see the JAR, but was always curious why it rated last in a review I read last year by someone who rated every D1 rink in the country. He rated Sacred Hearts rink, the Milford Ice Pavillion just above the JAR. The MIP was worthy of a last place rating for sure. The visitors couldn't even fit in one locker room they had to use 2. Seating was on just 1 side . Play was occasionally halted for pucks off the ceiling, and it could be cold, especially when the stands were extra empty. The price was right, though and parking was free and the concession stand actually served better than average fare at decent price. One could stand at the glass behind the goal or the corners for really up close action viewing. I loved it. The new arena they play in charges for parking and sadly has not drawn more. Concessions are worse and "up close" viewing is not as good as you are not allowed to stand.
That being said, the new place has to help with recruiting and they needed to upgrade. I think the Atlantic Hockey Conference was mandating arena upgrades given their scholarship additions and renewed attempts to get better.
What they really need is an on campus rink and as you have noted, there are rumors.
When Lowell moved from Skate 3 to the renamed Tully Forum (now the Chelmsford Forum in Billerica) in 1980 after they acquired it, they proceeded to undertake significant upgrades including a locker room addition, lighting, new scoreboard, and other items. It actually served the team well from 1980 until 1998 when they moved into the Tsongas but the JAR is definitely several rungs below Tully. Looking forward to another "throwback" night tonight at the JAR to cheer on SHU, absent that pizza though which was the equivalent of day-old, luke-warm reheated. Ick.
In terms of SHU, I wonder if the Milford Ice Palace had a better atmosphere due to smaller seating size. Not having ever been there, I don't know but if SHU's average attendance of this season of last in DI at 373 average is any indication, they're not creating much atmosphere in Webster Bank with a capacity of 8,525 as they're getting swallowed up in it. My guess is the number on average was the same. Too bad as the product on the ice looks to be improving but no one is really paying any attention. Without knowing the effort SHU puts into promotion and marketing, having the AHL team in Bridgeport is a drain too when you look similarly at Lowell. When Lowell had to compete with the AHL team, AHL team took in all the revenue, ad space, pouring rights, etc. since Lowell didn't own the building. Plus Lowell's product was up and down, a lot of down, and that hurt too. Bridgeport AHL team is averaging 3632 this season and one option to look at in the future could be SHU/Sound Tiger double-headers on some dates. SHU plays a 3 and Sound Tigers at 7, something like that. Create a partnership that helps generate some buzz and vibe.
Until SHU can get that appropriately-sized rink on campus (maybe in range of 2,500 seats), they'll be behind the 8-ball on generating attendance, vibe, atmosphere, and also revenue that can in turn be reinvested in the program for team amenities and recruiting. Part of Lowell's success the past several years has been owning and controlling their building which translates into a host of positive aspects for program operations. I saw what SHU could be last night with that small, dedicated group of fans/parents/family/band and the quicker they can move on an on-campus facility, the better for the growth of their program.