Re: 2018 B1G Tournament
Beating the very dead horse, but we had UM, MSU, and OSU regardless. And fans around here are also happy to see your team play any of those. So at a bare minimum, it should have been really easy to replicate the low attendance CCHA tournaments. But the B1G didn't even try to make sure everyone knew, or promote anything. So when it came to the games, it was a tiny fraction of the worst CCHA tournaments. Should have been a pretty easy draw for some, but nobody even knew it was going on.
We've discussed this in years past and I hate to beat it to death but I'm not sure what the B1G could have really promoted to gain more attendance. You've mentioned signs and banners around town and the arena. And I know you've also mentioned a booth set up at B1G arenas throughout the season. I'm sorry, I just don't think those things alone are going to make the average fan say "Hey, I think I'm going to the Big Ten Hockey Tournament!". Would it help a little? Maybe. But I don't think it would have been enough to keep it working in St Paul and Detroit IMO.
The thing that worked about the CCHA and WCHA conference tournaments was the proximity of the usual players in the tournament. For the WCHA you almost always had UND or Minnesota in it, that right there would give you the majority of your attendance. If you got both of those teams in, you're set. Add in a St Cloud, UMD, or Wisconsin and that's just a bonus. I assume the same was the case for the CCHA. If you get Michigan or Michigan St in, you're off to a great start. Throw in another Michigan team and you're probably golden with Columbus and South Bend not being outrageous drives. Both conferences had their outliers with Omaha back in the day of the CCHA, the Colorado schools for the WCHA, and both had an Alaska school. But again, with the proximity you had for the usual players, you didn't really have to promote anything.
Beating the very dead horse, but we had UM, MSU, and OSU regardless. And fans around here are also happy to see your team play any of those. So at a bare minimum, it should have been really easy to replicate the low attendance CCHA tournaments. But the B1G didn't even try to make sure everyone knew, or promote anything. So when it came to the games, it was a tiny fraction of the worst CCHA tournaments. Should have been a pretty easy draw for some, but nobody even knew it was going on.