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The likeliest current reason they’re cutting back is lack of fundraising. Now having read the article, looks like it’s the campaign arms that are cutting advertising, and they also pay full freight. There’s a possibility these campaign arms will attempt joint ads to split costs, but from the little I’ve read, that’s tricky. Basically, there is no positive reason the GOP would cut funding for these states.
There has been rumors floating around that the GOP is having issues fundraising going back to before the Trump melodrama. Now he is sucking all of the money up for his grift. Plus, even though they are all fellating him even when he changes his lies mid-story their polling isn't going up. Rubio is showing that as are a few others.
There was a reason the party wanted Trump nowhere near the Midterms, between that and Dodds (plus the economy seemingly rebounding) the GOP went from a stone cold cake walk to a lot of problems all at once.