Re: Why Isn't Women's Hockey More Popular?
“So why is attendance so low? Truly baffles me. If you are reading this you obviously love women's college hockey. Are we crazy, or is the rest of the sports world missing something? Discuss.”
Let’s see…women’s college hockey joins: offshore sailing, desert truck racing, team volleyball (as opposed to beach volleyball), badminton, bass fishing, hunting, curling, XC skiing, biathlon, …you get the picture. Some sports offer extraordinary challenge to the athletes, some offer audience potential to their families, and some athletes enjoy personal challenge and participation in cultural traditions. None of these sports have big physical or actual attendance for events, even at the Olympic level. But they survive.
Think of any hard fought men’s college hockey championship: yeah, the arena might be filled for some of the games, but not all, and often if a freak match-up occurs at the end, many of the fans of the favorite teams have already gone home. Of all the teams involved in a collegiate championship series, maybe ten or twelve players pick up pro contracts, and maybe three of four of them make it through the minor leagues to the pros, and only one or two of them play more than a few seasons. All the other ‘college champion’ players may play in local men’s leagues, some for the rest of their lives; their friends, fans, and families will rarely come to watch. They play because they love the game.
Most women who play hockey NEVER think they will play pro hockey; most never have the chance to play college hockey. But they love the sport, they play the games, and they pass on the love to the next generation, male or female. Hockey is not a ‘green’ sport: the manufactured ice, the travel, the equipment, etc. all bite into the global carbon budget. I don’t know what hockey will look like in 30 years. But I do think if there’s a pond that freezes in winter, somebody’s going to be playing the game. And that will include girls, and women. But not many people stand in the cold to watch pond hockey. Just like not many parents watch kids play ‘hit the bat’—it’s a game only for the players. (And yeah, I know, not many kids play hit the bat anymore, anyway.)
What could college hockey do to increase attendance? Maybe give free tickets to local high school coaches to encourage female athletes (and a friend or family member) to see a college level sport ….maybe colleges could actual stream quality live video the games, or offer the video, live or delayed, to a regional or statewide cable sports channel (they’re starved for content)…maybe a knowledgeable literate fan could be a columnist covering local women’s college hockey for free for the local paper which otherwise never covers the sport (or a local business could take out a sports page ad and run that columnist’s text)….
No one attends an event if they know nothing about it; heck, many of us learned to watch hockey by watching hours of kids at practices and games. I bet any parent of a college hockey player has seen more youth games than games at any pro level.