Re: Televise the Women's D1 National Championship Game - how do we make it happen?
Exactly - Option #3. We first need to create a demand, then the networks will take notice. Having a building that is 1/2 full for a National Championship game does not help to create demand. Having an overflow crowd, with people being turned away at the door would be a good start!!
As a comparison of interest in the women's game to the men's game, take the outdoor game at TCF Bank stadium in Jan - both Minnesota teams were playing Ohio St. Pretty sure both games were broadcast live on BTN - I was only able to watch on TV the later men's game because of a work commitment. It was my understanding the women's game was played in front of an empty stadium, maybe 1000 - 1500 people? The men's game the same night was a sellout, attended by 48,000. The networks take notice of those kind of numbers.
Sorry, but there are several factual errors here.
First, The past 2 Frozen Fours have been sold out, and last year at Ridder not only were people being turned away, scalpers were getting top dollar for tickets. This year, despite what it looked like on video, they were only selling standing room tickets for a couple weeks leading up to the games.
Second, the outdoor game at TCF was not shown on BTN, and actually the women played Mankato, not Ohio State. The game was only shown online, although that feed was being shown inside Mariucci and several other "pregame" events around campus. The attendance was 6,600, not 1000-1500, although that was going to look plenty empty in a 48,000 seat stadium. It was also played at 4 in the afternoon on a Friday, with the temperatures in the single digits, and obviously most people who were about to spend another 2.5 hours out in those conditions for the mens games, not surprisingly it wasn't exactly most people's priority. It should also be noted that the Men's game also did not sell out.
If the network gets good ratings and can make money, 100% certain they will televise the event. If they cannot sell advertising and make money they will not televise it. I hate to be the bearer of bad news, but there is just not enough interest throughout the country in women's hockey and broader in women's sports (the exception possibly with women's NCAA hoop tourney) to warrant TV coverage.
But back to the larger issue, it's nowhere near as simple as saying that networks can't make money on women's hockey. While BTN did not show the TCF game, they did show a Gopher game live later in the year, and in a prime Saturday 7pm spot in the lineup, and they've been showing at least one or two live womens games a year for the past few years, and they also have been showing more games taped delayed. BTN also used the NCAA.com video from the Frozen Four to show highlights during their coverage of the B1G mens tourney.
If BTN can justify showing regular season games live, clearly there is the potential market for showing the Women's championship. There also was a market a just a few years ago, when the game was shown on TV, before ESPN got the rights. Face it, there are lots of sports networks these days, and on a Sunday Afternoon during the NCAA Basketball Tournament, no one is expecting to pull big numbers for any other sporting event.
So why isn't ESPN showing it, or allowing others to purchase it? That I can't say, other than clearly it is not a priority for them. But you do need to remember that ESPN didn't go out and bid on the Women's Hockey Championship, they bought a huge package of games from the NCAA, that just happens to include college hockey. Even on the mens side, while they are doing a better job this year, even some of this years regional games will only be broadcast live online. I suspect they bought all the rights in part as a marketing move to say they are the exclusive home of NCAA championships, or something like that, even if they only show a fraction of the actual games they have rights to.
I don't have solutions, and honestly, showing the games online doesn't bother me much, although I wish the production quality was a higher. I think in 5-10 years, people won't even care about it not being on "old fashion" cable, because watching live events online is becoming more and more commonplace each day.