Women’s hockey cannot compete at the gate as long as its season coincides with the rest of hockey. Most fans can only support two teams, and perhaps occasionally going to a third.
take your pick:
Pro Men
Pro Women
College Men
College Women
High School Boys
High School Girls
And don’t forget the younger teams
Female teams will always have the least following. Why?
Because the male game is at a higher skill level, and women’s hockey is newer, at every level, the male teams have the advantage. Secondly high school has a more personal connection than college which has a more personal connection than the pros. Your kid plays there, you live there, maybe you went to school there, or you know the kids or their parents that play for the team.
So if your son or daughter plays, you go to their games and the next level above them. There is no time for anything else except perhaps take in a NHL game or two.
Probably the only way to succeed is for the women’s pro league to do like the WNBA, play when nobody else does. Then it comes down to do you want to watch hockey or hoops?