unofan
Well-known member
I think it's been said about all "shock" jock era radio personalities. Imus, Stern, Opie and Anthony. But I'm sure it was Stern who immortalized the quote (IIRC, it's stated in his bio-pic Private Parts):
Casual listeners will tune in for up to 15 minutes.
Die-hard listeners will tune in for 30 minutes to an hour.
Haters will listen to the whole show.
And now I gotta go visit Google for it.
"The average radio listener listens for 3 minutes before turning the station. Howard Stern fans listen for 15 minutes before turning, because they want to hear what he'll say next. Howard Stern haters will listen for 30 minutes...because they want to hear what he'll say next."