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Marketing College Hockey

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  • FlagDUDE08
    replied
    Re: Marketing College Hockey

    RPI also recently started sponsoring their power plays, the law firm E Stewart Jones is doing as such. We tried to get the Alex C Dell law firm to do it, but that might create a conflict of interest. (he's also an ECAC ref)

    I can see some white on our boards, though, so there's certainly more room available.

    Leave a comment:


  • Gainzo
    replied
    Re: Marketing College Hockey

    I can't speak about other schools but the Tsongas Center at UMass Lowell is all about advertising. The ribbon boards show everything from Coors Light to the local Pizza Place. When Lowell is on a power play it is called the "Fred C Church* power play"

    We even have a premium seating/exclusive club called the LowellBank Pavilion.

    *Fred C Church is a local insurance company.

    Leave a comment:


  • Yuppie Scum
    replied
    Re: Marketing College Hockey

    So, I'm not completely sure that a TV package is the silver bullet for college hockey marketing. This is because most of the games, at least in HEA, are on the weekend. Also, a lot of games are going on at the same time, so if you're a fan of one team, you won't necessarily be able to keep up with the other ones. If an arrangement was made to have Tuesday Night Hockey or something where there would be a featured game of the week in HD, that would be pretty awesome.

    I think the best bet probably will be just to keep the prices down, pack in as many students as possible, and arrange fan trips (including student "party bus" tours) between campuses.

    More media attention by the papers would be nice too, but I must say I kinda like the fact that ESPN hasn't corrupted NCAA hockey yet.

    Oh.. and beer.

    Leave a comment:


  • St. Clown
    replied
    Re: Marketing College Hockey

    Originally posted by LTsatch View Post
    You are so coarse that you can't spell coarse correctly!

    I like this definition though


    Coarse--Lacking delicacy, taste, or refinement; unpolished: "He had coarse manners but an absolutely first-rate mind".
    It was a simple typo, the A and U keys being right next to each other on the keyboard and all.

    Okay, so I was off work and hadn't been thinking all day. I wasn't about to start for this place.

    Originally posted by goldy_331 View Post
    Is anyone appreciative of the lowbrow SCSU fans? (other than SCSU fans)
    That's completely beside the point.

    We weren't many in attendance, but we sure were glared at as if we were. The Denver fans seated in front of us sat on their hands the whole game. In truth, it reminded me a lot of my first visit to new Mariucci when I was seated in a section with all the blue-hairs back in 2001.
    Last edited by St. Clown; 01-22-2011, 01:38 AM.

    Leave a comment:


  • Runninwiththedogs
    replied
    Re: Marketing College Hockey

    Originally posted by Dirty View Post
    I wish I did. I would've had hot water this morning.
    You could do with a cold shower now and then.

    Leave a comment:


  • goldy_331
    replied
    Re: Marketing College Hockey

    Originally posted by St. Clown View Post
    (that wasn't too appreciative of we lowbrow SCSU fans and our course ways).
    Is anyone appreciative of the lowbrow SCSU fans? (other than SCSU fans)

    Leave a comment:


  • Dirty
    replied
    Re: Marketing College Hockey

    Originally posted by JF_Gophers View Post
    I do have extra money to spend though, and I am in the largest age group. So I got that going for me. Oh, and I don't live in my mom's basement.
    I wish I did. I would've had hot water this morning.

    Leave a comment:


  • FlagDUDE08
    replied
    Re: Marketing College Hockey

    Originally posted by LTsatch View Post
    FD08, I do not recall seeing advertising in any of Yale's athletic facilities, most likely a local or Ivy League preference. They do thank sponsors/supporters on the scoreboard though. I recall Dartmouth a couple of weeks ago with a similar setup. Each rink also had deals with local youth and student groups for the concessions, which are used as fundraisers for those groups. I think the demographic info in the article may be flawed when it comes to "old guard" northeastern schools, we tend to retain our older fan base, if it wasn't for students the average age of attendance at a Yale game would be at least 40.
    The recent pictures that DarthBruno put up of Meehan show advertisements, and there isn't any whitespace on the boards at Lynah, so I would assume it is a preference of your school rather than the league.

    As for demographics, it's always going to be flawed, because different locations offer different opportunities. Take Colorado College, for example. Their arena is about 4 miles from campus, so the typical supporters at their games are the townies, not the students. Then, take a look at the larger cities with oppotunity, where there are plenty of younger people (mid-to-late 20's). They are likely to be more in touch with their college fanbase, or even know some current students, so that helps matters.

    RPI's concessions are run by the various sports teams (lacrosse, soccer, basketball, etc.) as fundraisers; I'm sure there are plenty of schools that do this.

    Leave a comment:


  • JF_Gophers
    replied
    Re: Marketing College Hockey

    Originally posted by Dirty View Post
    Alcoholic loner loser? No, probably not.
    I do have extra money to spend though, and I am in the largest age group. So I got that going for me. Oh, and I don't live in my mom's basement.

    Leave a comment:


  • Dirty
    replied
    Re: Marketing College Hockey

    Originally posted by JF_Gophers View Post
    If the in-arena ads are for booze, porn or video games then they will get me to buy their products. Anything else, and I couldn't care less about their advertising.

    Then again, maybe I am not their target market...
    Alcoholic loner loser? No, probably not.

    Leave a comment:


  • JF_Gophers
    replied
    Re: Marketing College Hockey

    If the in-arena ads are for booze, porn or video games then they will get me to buy their products. Anything else, and I couldn't care less about their advertising.

    Then again, maybe I am not their target market...

    Leave a comment:


  • LTsatch
    replied
    Re: Marketing College Hockey

    FD08, I do not recall seeing advertising in any of Yale's athletic facilities, most likely a local or Ivy League preference. They do thank sponsors/supporters on the scoreboard though. I recall Dartmouth a couple of weeks ago with a similar setup. Each rink also had deals with local youth and student groups for the concessions, which are used as fundraisers for those groups. I think the demographic info in the article may be flawed when it comes to "old guard" northeastern schools, we tend to retain our older fan base, if it wasn't for students the average age of attendance at a Yale game would be at least 40.
    Last edited by LTsatch; 01-19-2011, 08:08 AM.

    Leave a comment:


  • FlagDUDE08
    replied
    Re: Marketing College Hockey

    Originally posted by ajt6954 View Post
    Very interesting thread...really hits home for me...so whoever started it, thanks! The secret to marketing college hockey, especially schools in their college hockey infancy (teams with less than 15 years at D1), is to build a relationship with the local community. Flagdude alluded to this earlier in the thread and is right on. Get the local restaurants involved, local charities, local cub/boy scout troops...key is LOCAL. Allow the community to interact with the team and start building a relationship....thus building credibility.

    On the flip side, the college/university needs to invest the time and energy into these programs. Many of the schools leading the attendance race have either a major collegiate athletic conference backing the schools individual efforts or a national championship (in some cases, several) in their back pockets. These, along with proper staffing, are the resources many of the schools towards the bottom of the attendance ranks lack. Unfortunately, until the support from the respective college/university is devoted specifically to the hockey programs (men and women), certain teams will continue to suffer in mediocrity and notoriety.
    Another thing we can attribute to the need for more being done is a recent change in the NCAA rules. A few years ago, it was a rule that nothing could be placed on the boards beyond the blue lines (or was it just behind the net?). This meant less of a chance to get that word out during the game. I look at a rink like Yale's, and they have absolutely no advertising along the rink whatsoever, with the exception of self-promotion. I can't think if there are any other rinks like this; any further knowledge? However, at least when I looked at the newer rules for this year, you're allowed advertising all the way around, so companies, make the most of it! I'm not saying you have to go to the levels of European hockey where the faceoff circles are advertisements and there's about 3 or 4 companies on the jerseys, but fill those boards up. No need for whitespace.

    Leave a comment:


  • LTsatch
    replied
    Re: Marketing College Hockey

    Originally posted by St. Clown View Post
    (that wasn't too appreciative of we lowbrow SCSU fans and our course ways).
    You are so coarse that you can't spell coarse correctly!

    I like this definition though


    Coarse--Lacking delicacy, taste, or refinement; unpolished: "He had coarse manners but an absolutely first-rate mind".
    Last edited by LTsatch; 01-18-2011, 09:40 PM.

    Leave a comment:


  • ajt6954
    replied
    Re: Marketing College Hockey

    Very interesting thread...really hits home for me...so whoever started it, thanks! The secret to marketing college hockey, especially schools in their college hockey infancy (teams with less than 15 years at D1), is to build a relationship with the local community. Flagdude alluded to this earlier in the thread and is right on. Get the local restaurants involved, local charities, local cub/boy scout troops...key is LOCAL. Allow the community to interact with the team and start building a relationship....thus building credibility.

    On the flip side, the college/university needs to invest the time and energy into these programs. Many of the schools leading the attendance race have either a major collegiate athletic conference backing the schools individual efforts or a national championship (in some cases, several) in their back pockets. These, along with proper staffing, are the resources many of the schools towards the bottom of the attendance ranks lack. Unfortunately, until the support from the respective college/university is devoted specifically to the hockey programs (men and women), certain teams will continue to suffer in mediocrity and notoriety.

    Leave a comment:

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