Re: UND 2009-2010 Season Thread - The Lawnmower and Cookie tossing edition!
Players are coming to the University of North Dakota, and that isn't changing. It's an iconic hockey program because of the passion, the history of success, the coaches, the arena, the fans and the school. Sure the logo and nickname are nice bonusues, but it the UND brand is more than strong enough to thrive without them.
In fact, I think losing the nickname may be a net positive for UND, since the brand focus will be on the University name, and not just the nickname.
If I were UND, I wouldn't even bother creating a new nickname.
Let it be North Dakota.
Players are coming to the University of North Dakota, and that isn't changing. It's an iconic hockey program because of the passion, the history of success, the coaches, the arena, the fans and the school. Sure the logo and nickname are nice bonusues, but it the UND brand is more than strong enough to thrive without them.
In fact, I think losing the nickname may be a net positive for UND, since the brand focus will be on the University name, and not just the nickname.
If I were UND, I wouldn't even bother creating a new nickname.
Let it be North Dakota.
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