Wisconsin Hockey Vol I: Dawn of the Fifth Age of UW Hockey!

[Gurtholfin]

Re: Wisconsin Hockey Vol I: Dawn of the Fifth Age of UW Hockey!

I guess this is where the UW Marketing Department might disagree with you.

And UW Sports Marketing has always been in touch with what the customers want, right? Trust me, they wouldn't be the first company to misunderstand or lose touch with what they are selling.

This whole media blitz has been about the coaches.

Being all about the coaches was needed at first.

Once you're done with the press release though, you need to market/advertise around what you are actually selling.


I'm the target they are going after and I'm annoyed by the spot that is running. I'm not inspired by the spot even though I'm thrilled of who the coaches are and I am familiar with them.

Pump me the **** up. Get me excited. Don't put me to sleep.


The Old Friend spot is fine in and of itself other than the coaches' delivery and the music - both easy fixes. The problem is running it 3 times during every NHL game. I'm starting to associate boredom with UW hockey - not what UW Sports Marketing is going for I'd like to think.

[Wisko McBadgerton]

Re: Wisconsin Hockey Vol I: Dawn of the Fifth Age of UW Hockey!

On a mostly unrelated note, I saw a Deadspin article highlighting how great the Sharks' PP was in game 4 against the Kings. It's really making me want to watch that Tom Gilbert PP goal from the '06 title game, but I can't for the life of me come up with it searching on youtube. Anyone know where to find it online?

Here's a quick take of it. https://youtu.be/DnI3kv9SaT0?t=6m

[The Hallucination]

Re: Wisconsin Hockey Vol I: Dawn of the Fifth Age of UW Hockey!

I agree the commercial is less exciting by the third time I saw it, but I do still think it was good to see a commercial with the new staff and season ticket info at the end. Nicer if they were rotating a few different ones? Yeah. But I'm glad there's some effort to reach out to people and show the new coaches.

For what it's worth, I'd think I'd be part of their target audience demographically. Of course we're already season ticket holders planning to renew, but UW grads in Madison in their 30s who are officially grown ups with real jobs who will potentially give you money for many years if you keep them buying tickets seem like they should be a chunk of who you're trying to reach. Not a marketing person, though!

[Gurtholfin]

Re: Wisconsin Hockey Vol I: Dawn of the Fifth Age of UW Hockey!

I agree the commercial is less exciting by the third time I saw it, but I do still think it was good to see a commercial with the new staff and season ticket info at the end. Nicer if they were rotating a few different ones? Yeah. But I'm glad there's some effort to reach out to people and show the new coaches.

For what it's worth, I'd think I'd be part of their target audience demographically. Of course we're already season ticket holders planning to renew, but UW grads in Madison in their 30s who are officially grown ups with real jobs who will potentially give you money for many years if you keep them buying tickets seem like they should be a chunk of who you're trying to reach. Not a marketing person, though!

I was guessing at the demo, but 35-65 would likely capture plenty of 25-35s too.

Critiques are the lifeblood of good design and advertising.

One can REALLY like that the effort is being made and still find things that could be done better.

A certain someone around here seems to think that any criticism of the powers that be is a personal affront.

[KaMiGo]

Re: Wisconsin Hockey Vol I: Dawn of the Fifth Age of UW Hockey!

a certain someone around here seems to think that any criticism of the powers that be is a personal affront.

[gwhinwi]

Re: Wisconsin Hockey Vol I: Dawn of the Fifth Age of UW Hockey!

On a mostly unrelated note, I saw a Deadspin article highlighting how great the Sharks' PP was in game 4 against the Kings. It's really making me want to watch that Tom Gilbert PP goal from the '06 title game, but I can't for the life of me come up with it searching on youtube. Anyone know where to find it online?

I have it saved on my old Tivo DVR (in HD!)

Really need to get that recording off of there before it dies.

[ExileOnDaytonStreet]

Re: Wisconsin Hockey Vol I: Dawn of the Fifth Age of UW Hockey!

I have it saved on my old Tivo DVR (in HD!)

Really need to get that recording off of there before it dies.

Yes. That. Do that.

[Almington]

Yes. That. Do that.

I have DVDs of many of the 2005-06 games, including all the NCAA games.

[Gurtholfin]

Re: Wisconsin Hockey Vol I: Dawn of the Fifth Age of UW Hockey!

I have DVDs of many of the 2005-06 games, including all the NCAA games.

I have a feeling you could make a lot of friends with those.

[gwhinwi]

Re: Wisconsin Hockey Vol I: Dawn of the Fifth Age of UW Hockey!

I have DVDs of many of the 2005-06 games, including all the NCAA games.

Do you have the complete 3OT game? I have a copy of it, but am missing a few minutes of the first OT of that one.

Don't have the Bemidji State game though.

[Almington]

Do you have the complete 3OT game? I have a copy of it, but am missing a few minutes of the first OT of that one.

Don't have the Bemidji State game though.

I've never actually watched the recording of the Cornell game.

[ExileOnDaytonStreet]

Re: Wisconsin Hockey Vol I: Dawn of the Fifth Age of UW Hockey!

I have DVDs of many of the 2005-06 games, including all the NCAA games.

How frequently can you hear "Total Eclipse of the Heart" and "Lights" during the 3rd period?

[MadCityRich]

Re: Wisconsin Hockey Vol I: Dawn of the Fifth Age of UW Hockey!

As a side note, somebody posted a quip Lekrone used Thurs or Fri night at the UW band concert regarding OG2 being an Italian law firm; he used it Sat as well. One thing that REALLY stood out; right before intermission the band plays "Badger" songs to sports highlights. Not one hockey video.�� Oy.

[NEWI Badger Fan]

Re: Wisconsin Hockey Vol I: Dawn of the Fifth Age of UW Hockey!

Well, Tony Granato can start as UW coach tomorrow. TB wins the series over the Wings.

[Timothy A]

Re: Wisconsin Hockey Vol I: Dawn of the Fifth Age of UW Hockey!

One thing that REALLY stood out; right before intermission the band plays "Badger" songs to sports highlights. Not one hockey video.�� Oy.

***...The women win the wcha regular season title, the playoff title, make the FF and nothing? ARD a Patty Katz finalist, sets all sorts of records....Oy2.