PDA

View Full Version : Wisconsin Hockey Vol I: Dawn of the Fifth Age of UW Hockey!



Pages : 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 [35] 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51

Gurtholfin
04-21-2016, 09:22 AM
And back to the spot, you can actually direct the on camera "talent."

Get them to be a little more excited and sell the program.

KaMiGo
04-21-2016, 12:02 PM
Let's keep a few things in mind with the commercial (and the Marketing exposure in general)

UW HOCKEY IS BUYING PRIME TIME ADVERTISING!!! Be happy and excited and quit looking for something about it to find fault in!

OK, now that I have that out of my system...let's get into the usual "KaMiGo being KaMiGo" part of the day:
How much lead time do you think the Marketing Department had to put all of the bits and pieces together for this coaching announcement? 1 week, maybe 2?

So in that 1-2 week window they had to get the website up and running (get all of the content for the website put together, get all of the little videos from former players/coaches made up, get all of the graphics put together, get everything else ready), get all of the videos shot, get all of the still pictures shot, get all of the media items lined up, schedule and execute a press conference (with handouts)...
I figure that they had the coaches in town for 2-3 days, max. And the coaches were still in the middle of all of their coaching responsibilities and were flying into Madison for this event and then flying immediately back out. I think it was pretty amazing that they were able to get what they did in that short time frame.

Also, given the abbreviated schedule that they were working under, I doubt that there would have been an opportunity to jump into a marketing class and say "Hi, we'd like to completely take over your class for the next week for this urgent Athletic Department project."

To me it is absurd to think that the Marketing Department could have done much more than what they did, but there will always be people who expect more and complain when they don't get it. And now people come along and complain about the coaches not "acting" enough in the TV spots? They are hockey coaches, not usually a demographic known for their warm and fuzzy on-screen personalities.

Come on everyone...it is a great time to be a Badger Hockey fan, quit looking for the little things to pick apart and enjoy the ride.

OK, you can tell me how off base I am now and how much of a disgrace I am and how I should pack up my roots and follow my second cousin Mike wherever he may land and continue my underground media campaign on his behalf with his new team.

Gurtholfin
04-21-2016, 12:08 PM
Let's keep a few things in mind with the commercial (and the Marketing exposure in general)

UW HOCKEY IS BUYING PRIME TIME ADVERTISING!!! Be happy and excited and quit looking for something about it to find fault in!

OK, now that I have that out of my system...let's get into the usual "KaMiGo being KaMiGo" part of the day:
How much lead time do you think the Marketing Department had to put all of the bits and pieces together for this coaching announcement? 1 week, maybe 2?

So in that 1-2 week window they had to get the website up and running (get all of the content for the website put together, get all of the little videos from former players/coaches made up, get all of the graphics put together, get everything else ready), get all of the videos shot, get all of the still pictures shot, get all of the media items lined up, schedule and execute a press conference (with handouts)...
I figure that they had the coaches in town for 2-3 days, max. And the coaches were still in the middle of all of their coaching responsibilities and were flying into Madison for this event and then flying immediately back out. I think it was pretty amazing that they were able to get what they did in that short time frame.

Also, given the abbreviated schedule that they were working under, I doubt that there would have been an opportunity to jump into a marketing class and say "Hi, we'd like to completely take over your class for the next week for this urgent Athletic Department project."

To me it is absurd to think that the Marketing Department could have done much more than what they did, but there will always be people who expect more and complain when they don't get it. And now people come along and complain about the coaches not "acting" enough in the TV spots? They are hockey coaches, not usually a demographic known for their warm and fuzzy on-screen personalities.

Come on everyone...it is a great time to be a Badger Hockey fan, quit looking for the little things to pick apart and enjoy the ride.

OK, you can tell me how off base I am now and how much of a disgrace I am and how I should pack up my roots and follow my second cousin Mike wherever he may land and continue my underground media campaign on his behalf with his new team.


Maybe you should just run along and let the adults talk.

Gurtholfin
04-21-2016, 12:17 PM
But I'll bite a bit.

I actually work in advertising and have put together numerous commercials. I'm a professional. ;)

My insight into these matters, while obviously MY opinion, trumps any bleeding hearts' opinions.


1 - An edit of the pre game intro would have been quite easy to edit down to a 30 as the assets are already in place.

2 - It doesn't take a professional video editor more than an hour or two to put together a spot if they are using existing assets. I'm not suggesting that the coaches would be used in all of the spots - nor should they. You're not selling the coaches. While it's important/essential to let the public know that these guys are back and that the program is in good hands, you are selling the experience of Badger Hockey. The coaches are not the experience - only a part of it.

3 - They are buying relatively cheap prime time advertising. Nobody (relatively speaking) watches NHL games. That said, it's a good value for the cost as it's a very targeted audience. There are no "casual" watchers - again, relatively speaking - of NHL games.

Gurtholfin
04-21-2016, 12:27 PM
Advertising 101

What I'd change.

1 - Get rid of the maudlin background music and use the greatest musical asset that you own - the freaking University of Wisconsin Band.

2 - Why no footage of the 06 title? That's the Championship that everyone has the most recent connection to and the touchstone that the most number of people will be able to identify with. I realize that Eaves was a part of that, but it's one of the six and Eaves remains a Badger great - both as a player and a coach.

3 - Run 3 spots. Have the sappy one, with better background music and with the coaches actually directed and showing a bit of passion. Create a legacy spot from the pre game intro or something that mirrors it. Create an experience spot that gets into all that it means to be a part of Badger Hockey - game day atmosphere (as it was and will be again), tradition, etc.

Run these at 1:2:2.

4 - Market around the idea of "Don't miss out" or "You don't want to miss this" or "Get back in while you can - the best seats are going fast"

Create some excitement and most importantly, urgency.


Those are my off the cuff thoughts. Give me a budget and a techie type or two and we'd kill it.

ExileOnDaytonStreet
04-21-2016, 12:28 PM
On a mostly unrelated note, I saw a Deadspin article highlighting how great the Sharks' PP was in game 4 against the Kings. It's really making me want to watch that Tom Gilbert PP goal from the '06 title game, but I can't for the life of me come up with it searching on youtube. Anyone know where to find it online?

Gurtholfin
04-21-2016, 12:29 PM
On a mostly unrelated note, I saw a Deadspin article highlighting how great the Sharks' PP was in game 4 against the Kings. It's really making me want to watch that Tom Gilbert PP goal from the '06 title game, but I can't for the life of me come up with it searching on youtube. Anyone know where to find it online?


I have it on a vhs tape.

:p:D

KaMiGo
04-21-2016, 12:37 PM
You're not selling the coaches.

I guess this is where the UW Marketing Department might disagree with you.

This whole media blitz has been about the coaches.

Wisko McBadgerton
04-21-2016, 12:49 PM
Advertising 101

What I'd change.

1 - Get rid of the maudlin background music and use the greatest musical asset that you own - the freaking University of Wisconsin Band.

2 - Why no footage of the 06 title? That's the Championship that everyone has the most recent connection to and the touchstone that the most number of people will be able to identify with. I realize that Eaves was a part of that, but it's one of the six and Eaves remains a Badger great - both as a player and a coach.

3 - Run 3 spots. Have the sappy one, with better background music and with the coaches actually directed and showing a bit of passion. Create a legacy spot from the pre game intro or something that mirrors it. Create an experience spot that gets into all that it means to be a part of Badger Hockey - game day atmosphere (as it was and will be again), tradition, etc.

Run these at 1:2:2.

4 - Market around the idea of "Don't miss out" or "You don't want to miss this" or "Get back in while you can - the best seats are going fast"

Create some excitement and most importantly, urgency.


Those are my off the cuff thoughts. Give me a budget and a techie type or two and we'd kill it.

This all sounds very professional and convincing except for the last part. Are you sure to come up with this you didn't pull every person in the office off their other projects and have them all work 18 hour days straight through the weekend only on my account because I'm such a valued customer?

I mean that's usually how it's explained to me when a guy scribbles his ideas on a Starbucks napkin on the way to my office.

Gurtholfin
04-21-2016, 12:53 PM
This all sounds very professional and convincing except for the last part. Are you sure to come up with this you didn't pull every person in the office off their other projects and have them all work 18 hour days straight through the weekend only on my account because I'm such a valued customer?

I mean that's usually how it's explained to me when a guy scribbles his ideas on a Starbucks napkin on the way to my office.


Hey, if we billed for the actual time this **** takes, we'd be homeless.

Gurtholfin
04-21-2016, 12:54 PM
I guess this is where the UW Marketing Department might disagree with you.


And UW Sports Marketing has always been in touch with what the customers want, right? Trust me, they wouldn't be the first company to misunderstand or lose touch with what they are selling.




This whole media blitz has been about the coaches.


Being all about the coaches was needed at first.

Once you're done with the press release though, you need to market/advertise around what you are actually selling.


I'm the target they are going after and I'm annoyed by the spot that is running. I'm not inspired by the spot even though I'm thrilled of who the coaches are and I am familiar with them.

Pump me the **** up. Get me excited. Don't put me to sleep.


The Old Friend spot is fine in and of itself other than the coaches' delivery and the music - both easy fixes. The problem is running it 3 times during every NHL game. I'm starting to associate boredom with UW hockey - not what UW Sports Marketing is going for I'd like to think.

Wisko McBadgerton
04-21-2016, 12:56 PM
On a mostly unrelated note, I saw a Deadspin article highlighting how great the Sharks' PP was in game 4 against the Kings. It's really making me want to watch that Tom Gilbert PP goal from the '06 title game, but I can't for the life of me come up with it searching on youtube. Anyone know where to find it online?

Here's a quick take of it. https://youtu.be/DnI3kv9SaT0?t=6m

The Hallucination
04-21-2016, 01:00 PM
I agree the commercial is less exciting by the third time I saw it, but I do still think it was good to see a commercial with the new staff and season ticket info at the end. Nicer if they were rotating a few different ones? Yeah. But I'm glad there's some effort to reach out to people and show the new coaches.

For what it's worth, I'd think I'd be part of their target audience demographically. Of course we're already season ticket holders planning to renew, but UW grads in Madison in their 30s who are officially grown ups with real jobs who will potentially give you money for many years if you keep them buying tickets seem like they should be a chunk of who you're trying to reach. Not a marketing person, though!

Gurtholfin
04-21-2016, 01:09 PM
I agree the commercial is less exciting by the third time I saw it, but I do still think it was good to see a commercial with the new staff and season ticket info at the end. Nicer if they were rotating a few different ones? Yeah. But I'm glad there's some effort to reach out to people and show the new coaches.

For what it's worth, I'd think I'd be part of their target audience demographically. Of course we're already season ticket holders planning to renew, but UW grads in Madison in their 30s who are officially grown ups with real jobs who will potentially give you money for many years if you keep them buying tickets seem like they should be a chunk of who you're trying to reach. Not a marketing person, though!


I was guessing at the demo, but 35-65 would likely capture plenty of 25-35s too.

Critiques are the lifeblood of good design and advertising.

One can REALLY like that the effort is being made and still find things that could be done better.

A certain someone around here seems to think that any criticism of the powers that be is a personal affront.

KaMiGo
04-21-2016, 01:40 PM
a certain someone around here seems to think that any criticism of the powers that be is a personal affront.
:eek:

gwhinwi
04-21-2016, 02:30 PM
On a mostly unrelated note, I saw a Deadspin article highlighting how great the Sharks' PP was in game 4 against the Kings. It's really making me want to watch that Tom Gilbert PP goal from the '06 title game, but I can't for the life of me come up with it searching on youtube. Anyone know where to find it online?

I have it saved on my old Tivo DVR (in HD!)

Really need to get that recording off of there before it dies.

ExileOnDaytonStreet
04-21-2016, 02:36 PM
I have it saved on my old Tivo DVR (in HD!)

Really need to get that recording off of there before it dies.

Yes. That. Do that.

Almington
04-21-2016, 02:37 PM
Yes. That. Do that.

I have DVDs of many of the 2005-06 games, including all the NCAA games.

Gurtholfin
04-21-2016, 02:40 PM
I have DVDs of many of the 2005-06 games, including all the NCAA games.


I have a feeling you could make a lot of friends with those.

gwhinwi
04-21-2016, 03:49 PM
I have DVDs of many of the 2005-06 games, including all the NCAA games.

Do you have the complete 3OT game? I have a copy of it, but am missing a few minutes of the first OT of that one.

Don't have the Bemidji State game though.